The Web Analytics connector allows you to track the data of users who, starting from a communication received via magnews, transit through an Analytics web site (e.g., ad.doubleclick.net) for the tracking of information and statistics.
This tracking can occur in two ways, depending on the specific requirements of the tracking site:
- Adding parameters to the destination URL to communicate the required information to the Analytics site;
- Performing a redirect to a monitoring site's page.
Web Analytics Connector, in its basic or advanced configuration, allows you to meet both types of requirements.