Discover how to send emails at the right time to achieve better results and meet your recipients' preferences.
What is a “Send Time Optimization” delivery
Sending at the right time allows you to deliver emails when your recipients are more likely to open them. Instead of sending all messages simultaneously, the platform automatically selects the best time for each recipient, based on their past behaviors.
If your recipients' habits change, the platform updates accordingly, ensuring that each message arrives at the optimal time.
Why use “Send Time Optimization”
This option allows you to satisfy your recipients' preferences, delivering emails when they are more inclined to open them. Some might prefer to receive communications only at certain times of the day, for personal or work reasons.
By using this option, you can maximize the effectiveness of your emails, increasing engagement and achieving better results.
How to send with “Send Time Optimization”
To use this feature
- in the sending screen, define the recipients to send to:
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select the "Send Time Optimization" option on the sending screen;
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choose the desired day and time for sending.
Remember that with this mode, you cannot expedite sending within the next 24 hours, nor can you send the remaining emails in bulk after a few hours.