Explore your contacts with AI Audience
The generative artificial intelligence of AI Audience can help you quickly filter your contacts, even with advanced logic. You can create specific audiences for your campaigns and gain more and more information about your target audience.
In profile studio, within the contact list, use the AI bot to describe the audience or filter you want (example: contacts who haven't opened an email in over a year), and magnews will show you the filter with the requested rules and the logic that connects them.
If you haven't used the AI features yet, the first time you will be asked to accept the terms of use.
Read how to intelligently filter and create audiences
The evolution of dynamic content with magnews
Dynamic content is content that changes based on different factors, primarily the moment and the recipient who receives it. It is the easiest way to truly personalize the content of an email with something interesting and useful for the contacts. Dynamic content is not just inserting the name into the email, but also content/articles/objects that vary based on the contact's characteristics, preferences, choices, or behavior.
With magnews, you can have communications with many different types of dynamic content. Use your communication as a container, in which you insert the type of object you want, and your email will automatically populate with dynamic data and articles. A classic example is an abandoned cart from an eCommerce.
Discover how to make your newsletter content dynamic.
WhatsApp: the marketing channel you don't expect
Since 2018, WhatsApp, the world's most popular instant messaging app, has introduced WhatsApp Business, a version of the platform dedicated to businesses with new features specifically designed for marketing and business activities.
A WhatsApp marketing campaign is excellent for Cross Channel Engagement, Abandoned cart recovery, Customer feedback and post-purchase experience, Digital engagement, and loyalty...
Read how to integrate WhatsApp Business into your marketing strategy.
Introduction to template versioning
The typical case that needed to be solved is working on a draft of a communication that uses an outdated template.
For example, magnews updates the Inspire template to a new version, and you're working on some drafts that use the previous version. Can I update the communication with the new template version? Could I encounter problems?
Discover how versioning can help you
Discover the new "Periodic data filter" automated flow node
We have developed a new event-type node for data tables: "Periodic data filter". This node executes a periodic filter on the data table. In practice, the fundamental difference between the classic "Periodic filter" node and this new "Periodic data filter" node is that the automated flow is triggered by data from the data table rather than data from the contact.
The automated flow report is updated
In the report of an automated flow on Matilda, a new "Messages" tab has been added, which contains the list of the flow's messages, i.e., the messages contained in the "Send message" type nodes. The list includes some information to compare the messages with each other (e.g., volumes and rates). By clicking on each message, you can access the report of the individual transactional message.