By using the connector, you can send messages to a defined target of contacts on your MS Dynamics CRM account. The tasks you need to perform in order to send a communication from your MS Dynamics CRM account are:
- Creating a campaign activity
- Defining the target associated with the activity
- Importing the MS Dynamics CRM activity into the Platform
- Creating the communication layout and content
- Delivery
The advanced version of the MS Dynamics CRM Connector also allows you to track sending performance statistics on your MS Dynamics CRM account.