How to insert a placeholder and service links – magnews Help Center

You can insert placeholders for contact fields or platform variables, as well as special links that point to service flows for the recipients.

Placeholders

[contact:name]
contact: prints the values of a contact's field; in the example, the value of the Name field
[message:subject]
message: prints information related to the message; in the example, the subject of the communication

Service links

To manage service links, such as the unsubscribe link or the forward communication link, specific placeholders are used.
Example:

<a href="[link:unsubscribe]">Unsubscribe</a>

The placeholder will automatically be replaced, at the time of sending, with a link to the contact's unsubscribe flow.

Refer to the Parameters and Placeholder section for a complete list of available placeholders in the Giotto language.

Note:
We recommend using target="_blank" to open links in a new window.

Additionally, we suggest hiding the unsubscribe link on the web version of the communication when viewed by recipients not subscribed to any of your databases and in the forwarded version of the communication, by inserting the string mn:if="not friend and contact.identified" in the links indicated above.

Example:

<a href="[link:webversion]" mn:if="not webversion" target="_blank">Web Version</a>