How to insert a placeholder and service links

You can insert placeholders for contact fields or platform variables, as well as special links that point to service flows for the recipients.

Placeholders

• [contact:name]
  contact: prints the values of a contact's field; in the example, the value of the Name field
• [message:subject]
  message: prints information related to the message; in the example, the subject of the communication

Service links

To manage service links, such as unsubscribe or forward message links, use specific placeholders.
Example:

<a href="[link:unsubscribe]">Unsubscribe</a>

The placeholder is automatically replaced at send time with a link to the contact's unsubscribe page.

You can also insert these links directly from the editor without manually typing the placeholder. Enter the text (for example, "Unsubscribe"), select it, and click the link icon. In the Service links section, you'll find the available options, such as web version, audio version, unsubscribe, preferences, subscription, and subscription confirmation.

When you select an option, magnews automatically inserts the correct placeholder.
For example, selecting "Unsubscription" inserts [link:unsubscribe], while selecting the audio version generated by Q audio, the placeholder [link:confirmsubscription] is inserted.

The same behavior applies to CTAs. When you add a button to a communication, you can assign a service link from the same menu. For example, an "Unsubscribe" button can point to the unsubscribe service link and take contacts directly to the related service page.

This applies to all service pages, including external unsubscribe pages.

Refer to the Parameters and Placeholder section for a complete list of available placeholders in the Giotto language.

<a href="[link:webversion]" mn:if="not webversion" target="_blank">Web Version</a>