AI Assistant: the solution to write effective content
After a first version, in which the AI Assistant app used the capabilities of Open AI to process a meaningful and interesting subject for your communications, we developed a second version with more abilities. Specifically with the Content Assistant section you write or improve the content of your communications.
View user entities directly in the contact tab
If you have information that is important to your database, you can record it in user entities and link it to contacts via relationship fields. You can now view the contents of these fields directly from the contact's tab.
For example: suppose I want to link contacts to products they have purchased. I have a user entity that contains the products that can be purchased by the contacts and a contact field of type relationship that contains the products purchased by the contact from those contained in the entity.
How much are your audiences converting?
To understand how your database is built or how well your audiences are performing, you can use audience insight: you can find it on Matilda, in the Contacts list, by clicking on the pie icon next to the database or audience name.
This tool allows you to keep an eye on important elements relative to contacts belonging to one audience or database. Using the filters you can check how various insights change to segment your contacts differently.