Collect new leads with LinkedIn
We have developed a new app: LinkedIn connector.
We now connect to the most popular professional social network, nobody knows exactly how many users it has all over the world, surely a lot (more than 600 million, 700...).
What can you do with the new connector?
- Synchronise leads collected from forms and campaigns on LinkedIn, in real time or periodically.
- You can connect multiple LinkedIn accounts, multiple campaigns and multiple Lead Ad forms.
- In your automated flows, you can use the node that gets triggered when a new LinkedIn lead is imported in the platform.
Lead generation, Profile enrichment, Nurturing and Lead Scoring, MQL / SQL and business reporting ... just some of the scenarios enabled and amplified by the new LinkedIn connector.
Use business fields to learn how your database changes
Have you already set up your business fields? From the classic version, accessing the page of a contact field, in the paragraph Field usage you will find the "Business Fields" options. This option allows you to highlight some contact fields compared to the others.
What does highlight mean? On the Matilda interface you will find in the home of the contact, the "Highlight" that shows the value of all the business fields for the contact. From this version you will also see in the Profile Studio dashboard a card that shows the "average", for the same fields, of the values that the contacts have in all databases.
Create audiences based on the conversions of your contacts
Have you set up conversion goals in your account? You can now answer the following questions:
- How many/who are the contacts with more than "x" conversions?
- How many/which contacts converted after or before a certain date? and in the last month?
- How many/who are the contacts that converted more than a certain amount in the last conversion?
- How many contacts in total converted at least a certain amount?
View automated flow conversions more easily
We've added a small implementation in the automated flow report. In the message report, in table format, you will find 3 additional columns:
- Number of emails converted for the message
- Conversion rate of the message
- Number of contacts unsubscribed from the message.
Using the Options button you can see this data by choosing a period, or filtering by audiences or contacts.
Run scheduled tasks only when necessary
Until now, scheduled tasks could be triggered periodically by scheduling the time interval or the time at which they should be executed. From now on, you can choose to run scheduled import tasks only when there actually is a file to be processed. To do this in the scheduling tab, in the task execution choose "When a file is available".
For example: before, a contact import task was executed every day at 8 a.m., from now on you can choose to have this task executed only when the file containing the contacts to be imported is present.
We recommend using this new option if the file will not be available at regular time intervals.