The new conversion report answers the questions: who? how? when?
Conversion goals are a simple but powerful tool from magnews that allows you to track important actions for your business, such as purchases, and link them to your campaigns.
But which contacts actually converted, when, from which specific asset and what did they buy? If you have a server-side goal, you can answer these questions.
Check the reputation of your domains directly from magnews
If you have been following the latest updates, you will know that it is possible to link your magnews account to your Google Postmaster Tools account, to keep track of the reputation of your sender domains directly from magnews.
To help you avoid missing any important changes, if the reputation of one or more of your domains goes down, we will send you a notification to let you know.
Protect online forms invisibly for your visitors
Google reCAPTCHA v3 revolutionises online security by offering a non-invasive way to protect your forms and surveys from unwanted and malicious traffic. Unlike previous versions, it does not require direct interaction from contacts and automatically estimates the visitor's trustworthiness by checking whether they are a human or a bot.
Find out how this technology can be easily configured and added to landing pages on magnews.
Match a different path to each action with the ‘Message Interaction’ node
Imagine being able to direct a contact who has clicked on an offer directly to a thank-you page or follow up with a follow-up email who has not opened the message.
The ‘Message interaction’ node allows you to create tailor-made paths for each different action.
Not sure which message you sent to each contact? Discover the ‘Last message’ option.
The importance of experimentation in digital marketing: send with the new A/B test
Experimentation is essential in digital marketing. We have introduced new possibilities for A/B split tests on communications.
It is still possible to do a test by sending a sample of contacts the two versions A and B, and then send the version that won to the rest of the target group. Now, it is also possible to send the two versions to 100% of the target group, so that each half receives one version.
You can find out which version performed better with the specific A/B split report.
An easy way to export contact data
Do you need your contact data on file, for special analysis or to integrate with non-standard business platforms or to do data cleansing? You can export your contact data to a CSV file quickly and easily, choosing whether to export all contacts or focus on a specific audience, with the flexibility to have control over which data to export, to focus on the most relevant information.
Start automated flow according to customised filters and frequencies
The ‘Periodic Filter’ node starts the automated flow whenever the data of a contact matches the specific criteria set in the filter. A simple example is sending a discount voucher to everyone who has not purchased for more than 180 days. When you choose daily or weekly periodicity, you have the option of excluding days from the execution cycle to ensure that flows are not triggered at inappropriate times.