Today, most users browse online directly from their smartphones. For this reason, marketing strategies must adapt to this scenario.
A powerful tool to connect the physical and digital worlds is the QR code. Even if you've never used one, you've probably seen one before.
These codes, now ubiquitous on flyers, signs, emails and social media, allow users to quickly access online content simply by scanning them with their smartphone camera.
Beyond convenience, QR codes offer a powerful marketing tool as they can be strategically used to enhance every stage of the customer journey. From acquiring new leads to customer retention, conversion, and post-sales support, these codes simplify access to content, offers, and services.
Applications of QR Codes in digital marketing
Here are some practical examples of how QR codes can be integrated into digital marketing to maximize engagement and conversions.
Lead Generation
🎯 Goal: Convert anonymous users into qualified leads.
📌 Example: You can use a QR code that directs users to a landing page with a registration form for a webinar or to download a whitepaper.
Nurturing
🎯 Goal: Guide new leads in discovering the product and increase engagement.
📌 Example: In onboarding emails, you can include a QR code directing new users to a page with exclusive offers or recommended products. If your users are donors, you could direct them to a page showcasing ongoing projects and the impact of their donations.
Conversion
🎯 Goal: Drive first purchases and reduce cart abandonment.
📌 Example: If you run an eCommerce store, you can send an email with a QR code that, when scanned, automatically applies a discount at checkout.
Loyalty
🎯 Goal: Encourage repeat purchases and increase customer lifetime value.
📌 Example: If you have an eCommerce store, you can include a post-purchase QR code that directs users to a loyalty program signup page with exclusive benefits. If you are a non-profit organization, you could send an email with a QR code leading directly to a page for activating a monthly donation, featuring testimonials on how regular contributions support the cause.
Loyalty & Advocacy
🎯 Goal: Gain social proof and improve online reputation.
📌 Example: After a purchase, an automated email can contain a QR code linking directly to a review page on Trustpilot, Google, or your eCommerce store. Alternatively, you can include a QR code to invite a contact’s friends to sign up, rewarding them as an advocate.
Customer Success
🎯 Goal: Improve the post-sale experience and reduce churn.
📌 Example: A follow-up email can include a QR code that directs users to a support chat or chatbot to quickly resolve any issues.
👉 Want to learn how to implement QR codes in your emails and automations? Read this practical guide with detailed instructions.