Landing pages are a fundamental tool for collecting leads, managing subscription forms, or gathering feedback from your users. But to really understand how well they are performing, it’s essential to analyze the results: how many views they generated, how many responses were collected, and which links received the most clicks.
With magnews, every landing page is accompanied by a complete report that allows you to measure its effectiveness and turn data into concrete actions.
Where to find landing page reports
By going to Insight > Landing page, you will find the list of all landing pages, along with their performance indicators.
You can sort and filter them in the list, for example by name, date, or associated journey, and immediately see key metrics such as number of views, responses collected, response rate, and conversion rate.
By clicking on the landing page you are interested in, you can open the complete report and go into detail.
An instant overview of performance
The Summary section collects the main KPIs, organized into dedicated reports that immediately show you the most important data. It’s the ideal starting point to get a clear picture of your page’s overall performance.
Responses: who replied and how long it took
The report dedicated to responses shows how many responses were collected, the percentage coming from recognized contacts, the average completion time, and the time interval when they were received. These indicators help you understand whether the page is easy to fill in and how effective it is in engaging both new users and those already in the database.
These values allow you to immediately verify the effectiveness of the landing page and identify any critical issues (for example, excessively long completion times).
Distribution by day and time: when interactions occur most
The Distribution by day and time report shows you when the landing page was viewed and completed. The report is available in two views:
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Responses: shows the temporal distribution of completions, helping you identify the times of day or days of the week when the landing generated the most interactions.
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Views: shows when the page was viewed, even if not always followed by a response.
Comparing responses and views allows you to see if there are time slots where the page attracts attention but does not convert – a useful signal for optimizing text, content, and calls to action.
Pages: if the landing has multiple steps, where do users stop?
If the landing page is made up of multiple steps, the Pages report is also shown, highlighting the completion percentage for each section. This way you can identify the points where users move forward without difficulty and where they tend to drop off. It’s a valuable tool for assessing engagement throughout the entire sequence.
For deeper analysis, you can also export the data in CSV format, so you can process it and easily share it with your team.
Responses: analyze the data collected from your landings
The Responses section is the space where you can dive into the details of the information filled in by users in the landing page forms. Each field in the page is turned into a dedicated report, making it simple to read and interpret all responses.
Open responses: read the details provided by users
This report gathers the textual details provided by users. You can see who submitted the response, what value they entered, and when. It is especially useful for collecting unique data such as IDs, customer numbers, or free-text comments.
The “See all responses” button also allows you to view the entire list of responses for a complete overview. Even when data is numerous, you won’t risk missing anything and you can examine each response with maximum precision.
Closed responses: preferences and trends at a glance
When the landing form contains closed-ended or multiple-choice questions, the report provides an aggregated overview of user preferences.
Each option is accompanied by the absolute number of responses and the corresponding percentage, making it easy to compare the different choices.
This report allows you to quickly understand which aspects or content generated the most interest and which received less engagement. It’s the simplest way to spot recurring patterns and trends.
Matrix responses: users’ ratings in detail
When a form question requires rating multiple items on a scale, the report organizes the data in a comparative table. Each row represents the topic evaluated, while the columns show the different options on the scale, from poor to excellent, with their respective response percentages.
This report lets you see how users distributed their ratings and easily identify strengths and areas for improvement. For example, if most users rate an aspect as “excellent,” you know it’s perceived as a value. Conversely, higher percentages on “poor” or “sufficient” highlight possible issues to address.
The grid view is particularly useful because it compares multiple dimensions in a single screen, helping you grasp overall trends and differences between evaluated items.
Responses with dedicated reports
Some questions come with their own tailored view, designed to bring out the value of each response type. For example, NPS shows a dedicated chart that highlights the overall score and the quality of participants (detractors, passives, and promoters), while the Ranking question offers a specific report that shows the final ranking and how votes spread across positions.
These views show up only when the form includes that question type and help you read the data in a clear, immediate way. If you’d like more details, you can check the dedicated pages for NPS and Ranking.
Trend: performance over time
The Trend section helps you quickly understand how views and responses evolve over time, even when some responses have been archived.
The first chart is always available and shows the daily trend of views and responses, distinguishing between known and anonymous contacts. This makes it easy to spot traffic peaks and moments of higher or lower participation. The chart is also available in a table view, so you can export the data, take a closer look at the numbers or share them with your team.
If the landing page uses survey credits and has recorded at least one view, you also see the daily response rate trend. Here you can compare the response rate of known contacts, anonymous contacts and the overall value. This helps you quickly understand whether people viewing the landing page interact as expected or if it makes sense to review the content or layout. This chart is also available in a table format and can be exported.
Finally, for landing pages that use survey credits, you may see a chart showing the distribution of participants between known and anonymous contacts. This chart appears only when both types of contacts have responded. It helps you quickly evaluate the weight of known contacts compared to the total number of responses collected.
Links: which calls to action really work
The report dedicated to links collects all statistics on the links in the page: from which step they were clicked, how many total clicks they received, and how many came from recognized contacts.
This report is especially useful for understanding which calls to action attracted the most attention and which navigation paths were most followed by users. For example, if a link leading to a detailed page receives many clicks, it means that topic sparked interest; on the other hand, a little-used button may signal the need to review its position or label.
Here too, all data can be exported in CSV format, allowing for broader analysis and integration with other reports.
Landing page reports are not just numbers: they are tools that show you how users interact with your content. Every piece of information becomes a valuable insight: you can simplify forms if you notice drop-offs, revise question texts if responses are unclear, or rethink link placement to increase conversions.
With data export, you also have the ability to deepen your analysis and share it with your team. Analyze, interpret, and improve: you have everything you need to make each landing page more effective and turn it into a real growth tool.