Ask Q is not just a chat for asking generic questions about the platform, but a conversational interface that understands the context you’re working in and helps you analyze data, interpret results, and make operational decisions. Depending on whether you’re working on a communication, a journey, or an automated flow, the chat adapts responses, suggestions, and analyses to the specific context.
You don’t need to remember where a report is or which article to look up on the platform: you can express yourself naturally and get data or explanations in a single answer, reducing repetitive steps and letting you focus on what really matters: analysis, content, and operational decisions.
Below you’ll find some practical examples of how it can support your day-to-day work.
Analyze and improve communications
When you’re working on an email or SMS communication — or its report — Ask Q helps you read the data, compare performance, and identify opportunities for improvement, without having to navigate across multiple reports.
Insights on a single communication
The chat returns clear, concise tables with the main indicators: delivery rate, open rate, click rate, conversion rate, conversion value and number of sends. For content analysis, you can quickly understand what generated the most interactions and conversions by asking, for example:
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“Analyze the performance of this communication”, to quickly evaluate the overall send performance.
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“What are the most clicked contents of this communication?”, to drill down into content details.
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“Compare the performance of this communication with the latest ones sent”, to get a comparative view with previous communications.
Compare multiple communications
If you want a comparative view, Ask Q compares data across multiple communications, highlighting trends, differences, and anomalies that help you optimize your next campaigns.
“Compare the last 5 sent communications”
“Which communication had the best click rate?”
“Which communications had delivery issues?”
“Which content items were clicked the most?”
“Which link generated the most conversions?”
Aggregate and strategic analysis
In these cases, the chat doesn’t just show numbers, but helps you interpret the data and identify possible corrective actions.
You can get a broader view or ask strategic questions, for example:
“How many emails did I send this month?”
“How did Black Friday communications perform compared to last year?”
“How are communication conversions performing in 2025?”
“What’s the best day and time to send?”
“Why does this newsletter have a very low click rate?”
Monitor and optimize automated flows
In the context of automated flows, Ask Q helps you quickly find the right information, monitor automation performance, and analyze the performance of transactional messages and conversions, without having to navigate across multiple views or reports.
Find and analyze automated flows
You can quickly identify which automated flows to focus on and access relevant information without any manual searching, by asking for example:
“Which automated flows were created or activated last month?”
“Which automated flows are active right now?”
Sessions and conversions
Once you’ve identified an automated flow, you can drill down into performance by asking:
“How is this automated flow going?”, to get a summary of the automated flow’s performance.
“Show me the performance of messages sent in this automated flow”, to drill down into individual messages.
“Which message in the automated flow converted the most?”, to highlight the best-performing message in terms of conversions.
“How many sessions are active right now?”
“What percentage of sessions ends successfully?”
Automated flow message performance
The chat also supports you in analyzing transactional messages sent within the automated flow. For example, you can ask:
“Analyze the performance of this message”
“Which content items were clicked the most in this message?”
“How many conversions did this message generate?”
Compare multiple automated flows
Ask Q is also useful to compare automated flows and identify bottlenecks, recurring issues, or automated flows that require optimization.
“Between the two abandoned cart automated flows, which one converts better?”
“Are there contacts with multiple active sessions in different automated flows?”
Understand journey performance
When you’re viewing a journey overview or its report, Ask Q analyzes data in the context of the specific journey, helping you understand how it contributes to overall goals. For example, you can ask:
“Analyze the performance of this journey”
“Which content items were clicked the most in this journey’s communications?”
“Compare the performance of the most recent communications sent in this journey”
Operational support across the platform
Beyond communications, journeys, and automated flows, the chat also answers operational and feature-related questions about magnews, such as:
“How do I create a new email communication?”
“How do I import contacts into magnews?”
“How do I create a new automated flow?”
“How do I set up a sending domain to improve deliverability?”
“Where can I find open and click data for a campaign?”
“How do I create new users and assign roles?”
In these cases, the chat provides clear explanations and, when available, guides you to the official documentation for further details.
A chat that adapts to context
In all these situations, Ask Q automatically recognizes the page and the asset you’re working on — a communication, a journey, or an automated flow — and suggests options that are consistent with your context.
You don’t need to explain what you’re analyzing each time or formulate complex questions: the chat already starts from the right context and helps you focus immediately on what matters.
From answer to action
Beyond text responses, Ask Q can suggest next steps, such as diving deeper into an analysis, continuing the conversation with a focused question, or consulting a help guide.
In this way, it doesn’t just answer: it supports you throughout the entire workflow, from analysis to action, becoming a single access point for magnews data and features.