Webhooks allow magnews to automatically send information to external systems exactly when a relevant event occurs on the platform.
In practice, instead of periodically checking magnews to see whether something has changed (for example, if a contact has subscribed or opened an email), magnews notifies your system in real time by calling a URL that you have configured.
This approach is especially useful when magnews needs to interact with other tools already present in your digital ecosystem, such as CRM, eCommerce platforms, BI systems, or custom applications.
Thanks to webhooks, you can for example:
- Keep data always in sync
Automatically update CRM systems or external databases when a contact is created, updated, unsubscribed, or deleted in magnews. - Monitor recipient behavior
Receive notifications about sends, opens, clicks, bounces, or spam complaints related to communications, transactional messages, or workflows messages. - Automate processes and integrations
Trigger actions on third-party systems based on user behavior, such as updating an order status, assigning an engagement score, or starting external automation flows.
Webhooks are therefore the ideal tool when you need to react immediately to what happens in magnews, without delays and without repeated API calls.