We will provide a detailed overview of how the magnews brand kit works, an important resource for ensuring brand consistency and speeding up the production of marketing content.
We will explore the key components of the brand kit, its benefits, how it can be used for single-brand or multi-brand management, and its practical application.
The need to address
Living in a digital era presents a crucial challenge for conducting marketing activities: maintaining impeccable brand consistency while striving to be agile and quick in creating content and campaigns.
This balance is often difficult to achieve, especially when working with small teams or extending to external agencies.
The magnews brand kit is designed as a support tool for this challenge.
Introduction to the brand kit
We have created a toolbox that allows you to maintain your brand's consistency while saving time.
A simple yet powerful feature of magnews that enables you to define your brand's identity characteristics, so you always have them at hand as a starting point for your initiatives.
Create email campaigns, workflow messages, landing pages, surveys, and forms coordinated with your brand guidelines.
The components of the brand kit
Your brand kit allows you to set:
- name and website, fundamental details to ensure that every communication from your company aligns with your identity;
- logos, uploadable in various formats, ready to be used as a base for all main platform assets, such as emails and landing pages;
- fonts and color palettes that best represent your brand, ensuring impeccable visual consistency;
- social media associated with your brand, with relevant links to specific pages, so they can be reused in all assets/footer where you choose to insert them.
The benefits of using the brand kit
Using the magnews brand kit provides you with a range of significant benefits; in particular:
- visual consistency and brand identity, allowing you to maintain total visual consistency while respecting your brand guidelines;
- accelerated time to market, thanks to the simplified creation and implementation process of campaigns;
- operational efficiency, providing more time to focus on strategic elements and analysis activities rather than operational tasks;
- No-Code/Low-Code approach, enabling you to easily create one or more basic templates for your campaigns, without writing a single line of code.
Single brand vs multi-brand
Typically, a single magnews account manages one brand kit.
In this case, you only need to operate at the general brand kit level and define the kit to be used by all assets and in every account journey.
Do you need to work with multiple brands or customize it based on country or region?
No problem: define a main kit within your account, then configure specific and differentiated brand kits within individual journeys.
This way, you can manage more complex scenarios, involving activities and campaigns with different or geographically localized brands.
How to use the brand kit
Let's move from theory to practice: now that you've defined your brand kit, use it to create consistent and engaging content.
The assets that can immediately benefit from all the advantages of this tool are:
- email campaigns;
- workflow email messages;
- landing pages (with forms or surveys).
Each of the new workflow messages, newsletters, DEM or landing pages will be built using the colors, logos, fonts, and social media defined earlier: creating brand-aligned content has never been easier.
Discover how to leverage all the benefits of the brand kit and speed up the creation of email messages and landing pages.