Learn how to set up the magnews brand kit, an important resource for ensuring brand consistency and speeding up content marketing production.
Here are some things to think about before you start:
Retrieve the Brand Book. Retrieve all the brand definition rules and the book that describes them, if any, along with all the key assets
Organize your brands. In case of multi-brand realities or global realities with territorially declined brands, identify the main brand with all the generic characteristics: this will be the main brand kit to set up.
If I don't have a Brand Book ?
Color palettes, logos and fonts are key elements in brand definition, easily found within the Brand Book,
But what if these elements are not defined or easily found?
Based on foundational elements for the brand, for example, the institutional site, as a starting point to retrieve logos, fonts and color palettes.
There are numerous sites and browser extensions that can help you with this.
How to set up the brand kit
Setting up your brand kit on magnews is an intuitive, simple and straightforward process. Let's look at it step by step.
1. Access the brand kit. Until it is set up, a card appears on the main magnews dashboard inviting you to define and customize your brand kit.
You can always access it, even later, from the Journey Lab main menu by following the relevant menu item.
2. Default brand kit and customization. If you have not yet defined your brand kit, you will find a default one, ready to be customized according to your brand features and identity.
Just go to the Brand kit section and select the Edit button to get started.
3. Brand. The first elements that define the brand are, of course, its name and that of the referring institutional site.
4. Color Palette. Here you can select the 5 main colors (brand, dark, light, white and black) and an unlimited set of additional colors that you use frequently.
5. Fonts. To define the typography of your brand, specify the main size and font family of the texts. This includes both the main Google font and the alternative font that clients that do not support dedicated fonts will use.
You can choose different font families for texts and titles.
6. Logo. Its positive and negative variants and favicons are elements that will be repeated in the various headers and footers of emails and landing pages.
7. Social media. Last but not least, the list of social media your brand presides over and their institutional pages.
Once these elements are configured, the section shows a preview of your brand kit. This will give you an overview of how each element will perform in your emails and landing pages.
How to customize the Journey brand kit
Within Journey Lab, your general brand kit is the same one you will use as the basis for all account assets.
You can define within individual Journey custom and specific kits, for example, to handle multi-brand situations or for territorial localizations of global brands.
To do this, access the Journey you want to customize and then the Brand kit section. Click on the Set a custom brand kit for the journey button and proceed to make changes.
For simplicity's sake, you will start from the general brand kit, from which you can act by difference, changing only the necessary elements, or acting on each aspect.
How to use the brand kit
Let's move from theory to practice: now that you have defined your brand kit, use it to create consistent and engaging content.
Assets with which you can immediately reap the full benefits of this tool are:
- email campaigns;
- email messages from your workflows;
- landing pages (with forms or surveys).
Each of your new workflow messages, newsletters, DEMs, or landing pages will be built from your previously defined colors, logos, fonts, and socials: creating brand-aligned content will be easier than ever.
Learn how to use all the benefits of the brand kit and accelerate the creation of email messages and landing pages.