Learn how to configure the magnews brand kit, an important resource for ensuring brand consistency and speeding up the production of marketing content.
The brand kit
We have created a toolbox that helps you maintain your brand consistency while saving time.
A simple yet powerful magnews feature that lets you define your brand’s identity characteristics, so you always have them at hand as a starting point for your initiatives.
Create email campaigns, workflow messages, landing pages, surveys, and forms that are aligned with your guidelines.
Before you start
Here are a few things to consider before you start:
Retrieve the Brand Book. Retrieve all the brand definition rules and the book that describes them, if available, together with all the main assets.
Organize your brands. In multi-brand organizations or global organizations with region-specific brand variants, identify the main brand with all its general characteristics: this will be the main brand kit to configure.
What if I don’t have a Brand Book?
Color palettes, logos, and fonts are key elements in defining a brand and are usually easy to find in the Brand Book.
But what should you do if these elements are not defined or easy to retrieve?
Use foundational brand elements, such as the corporate website, as a starting point to retrieve logos, fonts, and color palettes.
There are many websites and browser extensions that can help you with this.
How to set up the brand kit
Configuring your brand kit in magnews is an intuitive, simple, and immediate process. Let’s go through it step by step.
1. Access the brand kit. Until it has been configured, a card appears on the main magnews dashboard inviting you to define and personalize your brand kit.
You can always access it later from the Journey Lab main menu by following the relevant menu item.
2. Default brand kit and personalization. If you have not yet defined your brand kit, you will find a default one, ready to be personalized according to your brand’s characteristics and identity.
Simply access the Brand kit section and select the Edit button to begin.
3. Brand. The first elements that define the brand are, of course, its name and the reference corporate website.
4. Palette. Here you can select the 5 main colors (brand, dark, light, white, and black) and an unlimited series of additional colors that you use frequently.
5. Fonts. To define your brand typography, specify the main size and font family for text. This includes both the main Google font and the alternative font used by clients that do not support dedicated fonts.
You can choose different font families for text and headings.
6. Logo. Its positive and negative variants and favicons are elements that will be reused in the various headers and footers of emails and landing pages.
7. Social media. Last but not least, the list of social media channels managed by your brand and their official pages.
8. Texts. Where you can define the HTML content you want to use as a footer for your communications or landing pages.
Once these elements have been configured, the section shows a preview of your brand kit. This way, you will have an overview of how each element will behave in emails and landing pages.
How to personalize the Journey brand kit
In Journey Lab, your general brand kit is the same one you will use as the base for all account assets.
Within individual Journeys, you can define personalized and specific kits, for example to manage multi-brand scenarios or regional localizations of global brands.
To do this, access the Journey you want to personalize and then go to the Brand kit section. Click the Set a personalized brand kit for the Journey button and proceed with the changes.
For simplicity, you will start from the general brand kit, from which you can make only the necessary changes or edit every aspect.
How to use the brand kit
Let’s move from theory to practice: now that you have defined your brand kit, use it to create consistent and engaging content.
The assets that immediately benefit from all the advantages of this tool are:
- email campaigns;
- email messages in your workflows;
- landing pages (with forms or surveys).
Each new workflow message, newsletter, DEM, or landing page will be built starting from the colors, logos, fonts, and social media channels defined previously: creating brand-aligned content will be easier than ever.
Discover how to use all the benefits of the brand kit and speed up the creation of email messages and landing pages.