Talking about WhatsApp might seem obvious. Maximizing the growing potential of this conversational channel to benefit your business is anything but.
How can you achieve this, considering that more and more users prefer writing to a company, regardless of its size, rather than calling it?
What you can do with WhatsApp Business
More and more companies and brands are starting to look at this tool with great interest to understand how to incorporate it into their acquisition and retention strategy. The reason is clear: WhatsApp Business represents a naturally conversational channel in people's daily lives. Using it ensures many new business opportunities.
Consider a restaurant that can offer the possibility to view the menu, place an order, or book a table through WhatsApp Business chat, or a fashion brand that can manage and close a sale starting from a simple conversation initiated on this channel.
With WhatsApp Business, you can share information about products and services with your existing and potential customers more quickly and responsively, using instant messaging to enhance their conversation and interaction experience.
Welcome to the new scenarios of conversational marketing
From a strategic standpoint, all of this changes everything, especially when considering the exciting new features introduced on WhatsApp Business: companies and brands can now proactively send messages to clients who give their consent, almost anywhere in the world.
These updates inevitably broaden the usage scenarios, connecting marketing needs with the logic of a highly relational and daily-used channel. The benefits are nothing short of phenomenal:
- Re-engagement activities through abandoned cart reminders, product availability alerts, appointment booking reminders, etc.;
- Sending recommendations for upselling and cross-selling products;
- Implementing broad marketing activities focused on promotional offers.
WhatsApp Business increasingly establishes itself as the fastest and most direct solution for companies and brands wanting to leverage the world of conversation and notifications in an automated manner.
Harness the potential of WhatsApp Business with Magnews
Innovations rapidly reach Magnews too, thanks to the recent developments of the WhatsApp Connector; it is now possible to send WhatsApp messages, notifications, and reminders to all contacts directly from the Magnews platform simply by using the Mobile field.
Practically, you have an additional channel to manage communications, transactional messages, and automated flow messages, review the report of sent messages, and visualize the delivery funnel. This way, you always have a complete overview: how many messages were sent, opened, clicked, or not delivered. But above all, you have control over the entire interaction journey of a customer across all managed channels, including WhatsApp Business.
Cross-channel abandoned carts with follow-ups also on WhatsApp? Re-engaging inactive users first via email, then on WhatsApp? Offering new products in a post-purchase automated flow using a cross-selling notification on WhatsApp? All this and more can be achieved on Magnews, extending and expanding the entire management of the Customer Journey with WhatsApp.