When visitors start browsing your website, they are classified into two categories:
- Anonymous visitors
- Recognized visitors
Anonymous visitors
Anonymous visitors are people who browse your website but are not associated with any existing contact in your databases.
Their behavioral data, such as visited pages and time spent on the website, is still collected so they can eventually become recognized visitors.
To change from anonymous to recognized, a visitor must be associated with a contact in the platform. This can happen when they:
- Click a link in an email or SMS message
- Submit a form, such as a contact request form
- Register on a website using a registration form connected to the platform
After one of these actions, the platform collects the information needed to create a new contact or, if the contact already exists, update their information.
Recognized visitors
Recognized visitors are already associated with a contact in one of your platform databases.
As they browse your website, the platform enriches their profile with the information you have chosen to track.
Note:
When a recognized visitor clicks a link in a communication and lands on a tracked page, Web Tracking adds two parameters to the browser URL to identify the contact:
- mnuid: identifies the contact ID in the platform
- mnref: identifies where the visit originated, such as an email communication or a transactional message