Web experience brings together the magnews tools that connect your website to the platform.
It helps you understand how visitors interact with your website, recognize them when they can be associated with a contact and show personalized content at the right time.
With web experience, you can, for example:
- Analyze visitors’ browsing activity
- Show banners and pop-ups, such as on site messages and signup forms
- Measure conversion goals
- Use collected data for segmentation and automated flows
How web experience works
All web experience features rely on a web property, which connects your website to magnews.
When you create a web property, magnews automatically generates the magnews code for that web property. After you install it on your website and activate the web property, the platform can collect information about visitors’ browsing activity and behavior.
Depending on the configuration you choose and the options available in your plan, magnews can also recognize contacts, remember anonymous visitors, measure conversions and show personalized content.
The information collected may include:
- Browsing data, such as the pages visited, visit frequency and interests shown during browsing
- Behavioral data, such as purchases, downloads, form submissions or other actions you choose to track
During their first visit, magnews may create a cookie that allows it to recognize visitors when they return to the website and retain the information required for web tracking. The recognition period depends on the web property settings.
Until magnews can associate a visitor with a contact, the visitor remains anonymous. Recognition can happen, for example, when the visitor clicks a link in a communication or submits a form connected to magnews. At that point, their browsing history can be associated with the contact.
The magnews code and cookies are used according to the consent configuration set up on the website and the applicable policies. Features that recognize visitors or collect data about their activity may require first-party profiling cookies.
Main tools
- Web properties: connect your website to magnews through the magnews code and store your web experience settings
- Visitors: people who browse your website, either anonymously or as recognized visitors associated with a contact in your database. Cookies allow magnews to recognize them when they return, and you can decide how long to retain their data
- On site messages and signup forms: banners, pop-ups and other content to show on your website based on your goal. Signup forms, for example, help you collect new contacts
- Conversion goals: measure actions such as purchases, downloads or contact requests
- Web tags: classify visited pages based on contacts’ interests and behavior
- "Web Tracking Event" node: lets a contact enter an automated flow after a visit or an event detected on the website
Where to start
If you are setting up web experience for the first time, the first thing to do is connect your website to magnews:
- Create and configure a new web property
- Install the web property’s magnews code on all the website pages that you want to connect to the platform
- Activate the web property
Examples
After you create, configure and activate the web property, the next steps depend on what you want to do. Choose the example that best matches your goal.
Show a signup form or an on site message on your website
- In the web property, check that you selected Show messages to everyone or, if you selected Advanced setup, that you enabled Show banners and pop-ups on your site
- Decide what you want to show on your website
- Associate the form or message with the web property
- Activate the form or message
Measure conversions
- In the web property, check that you selected the configuration that matches the type of conversions you want to measure:
- Contacts only: select Measure contact conversions or, in Advanced setup, enable Recognize and remember contacts
- Contacts and anonymous visitors: select Analyze and personalize the experience or, in Advanced setup, enable Recognize and remember contacts and Remember anonymous visitors
- Create a conversion goal, including any conversion parameters
- Configure the point on your website where magnews must record the conversion.
For example, to measure a purchase, add the goal code where the purchase is completed or recorded by the website
Use web tags
- In the web property, check that you selected Analyze and personalize the experience or, if you selected Advanced setup, that you enabled Recognize and remember contacts and Track visitors’ activities
-
Create the web tags using one of the following methods:
- Manual creation: define the rules while creating the web tags or add the meta tags directly to the code of the web pages whose visits you want to record
- Automatic creation: add the meta tags to the code of the pages whose visits you want to record and enable the "Automatically create web tags on your site pages" option in the web property
- Use web tags to filter contacts, create audiences, set filters in automated flow nodes or view them in the contact profile
Start an automated flow after a website visit
- In the web property, check that you selected Analyze and personalize the experience or, if you selected Advanced setup, that you enabled Recognize and remember contacts and Track visitors’ activities
- Create an automated flow
- Add and configure the "Web Tracking Event" node
- Configure the actions to perform next, such as sending a follow-up communication
- Validate and activate the automated flow