The HubSpot connector for magnews allows you to integrate your CRM with your marketing platform, keeping data, contacts, and strategic information aligned across both systems.
In practice, it enables you to work on a single, consistent data source: HubSpot remains your CRM and sales management hub, while magnews becomes the engine for communications, campaigns, and marketing automation.
The result is simple: fewer manual tasks, always up-to-date data, and more effective campaigns.
Sync CRM and marketing
The connector is not just a technical integration: it’s a tool that helps you work better across three key areas.
1. Align marketing and sales
Contacts are synchronized between HubSpot and magnews, avoiding misalignment between the CRM and the marketing platform.
This means that anyone working on campaigns always uses up-to-date data consistent with the sales team.
2. Improve targeting and personalization
Thanks to HubSpot data (properties, lifecycle stage, companies, etc.), you can:
- better segment your contacts
- create more relevant communications
- run campaigns based on real business data
3. Close the data loop
Campaign performance (opens, clicks, engagement) can be sent back to HubSpot, enriching the CRM with marketing data useful for sales as well.
How the integration works
Before configuring data synchronization, you need to connect magnews to HubSpot.
Follow the guide: Connect magnews to HubSpot to set up access and prepare the integration.
The connector works in both directions:
- HubSpot → magnews: import contacts and data to use in your campaigns
- magnews → HubSpot: update contacts and send engagement data