Automation flows allow you to reach contacts with personalized messages at the best time for them.
We have set up different templates that will easily allow you to structure automated flows, more or less simple, for the most important journeys: happy birthday, welcome program, abandoned cart …
How to use the templates
When you create a new automated flow, you can choose a goal, among those available, that answers the question: why am I building this automated flow? Lead acquisition, Nurturing, Loyalty, Conversion, Re-engagement…
By selecting the goal, you will be presented with the corresponding templates. The list is evolving and includes currently available templates. Some templates are linked to apps, so you can only use them if you have the related connector installed.
In short, some of the available templates:
- Happy birthday: the classic automation flow, birthday wishes to your contacts. We have implemented two possible scenarios: the first to send an email on the contact's birthday, the second more complex which starts a few days before to propose discounts or special resources or to inform the contact that along with greetings, they will receive a gift.
- Welcome: the welcome flow is designed in various versions. In the simplest, the contact receives a message after subscribing to the contacts database. In more complex versions, the contact receives an email when subscribing to one of your services that can be connected to magnews (LinkedIn, Facebook, Google Ads), a second if they do not interact, and then a third.
- Abandoned cart recovery: ever-popular, the flow to recover abandoned carts. We have set up the automated flow to be connectable to your Magento or Shopify eCommerce.
In addition to these, we have prepared other templates (Re-engagement of contacts, Reactivation of dormant customers, Consent renewal…), to which more will be added over time, even those connected to apps.
Each node, where an activity needs to be performed, has a yellow memo next to it with instructions on what to do (e.g., prepare the email or set a field). Some green memos indicate useful tips.
With the new automated flow templates, transitioning from the idea of an automation flow to its activation is even easier and more immediate. Save time and reach your goals faster, thanks to magnews automation and the new automated flow templates.
Automated flow templates are available only using the Matilda interface.