In magnews, entry limits define the requirements for contacts that can enter an automated flow. They use both contact attributes and statistics, can also refer to an audience, and are useful if you want to narrow your target.
Entry limits: things you need to know
Limits are useful when you want to target specific contact behaviors or attributes. These are applied when accessing the automated flow, ensuring that only eligible contacts enter the journey. Keep in mind that a person who takes an action that would trigger an automated flow will enter only if they pass the limits; those who are not eligible will not enter and will not be tracked in the automated flow.
Limits also apply during testing, ensuring that sample contacts meet the set limits and are not discarded.
For example, if you are designing a reactivation automated flow, you might want to engage only those contacts who have not recently interacted with your website or communications.
How to set limits
To set entry limits, go to the "settings" section of the automated flow, click the "edit" button, and choose the "limits" category. Once changes are made, click the "save automated workflow" button.
Contacts to include
The chosen inclusion limits are applied when a contact is about to enter the automated workflow.
Determine the target that can enter the workflow:
- All contacts
- Only contacts that belong to one of the following audiences
Utilize an already defined and existing dynamic audience to limit the contacts that can access the automated flow.
- Only contacts that meet the following condition
Only those who meet the condition you set with a filter will enter the automated flow. This can be used, for example, by a brand operating both online and offline, which decides to engage only contacts linked to eCommerce. Or during testing, it can be used to limit contacts to just the workgroup, with a filter like "domain=mycompany.com".
Entry limits
All entry limits are applied before creating a new session for a contact.
Determine the frequency with which a contact can enter the automated workflow:
- Only once
- At any time
- Periodically
Only once
The contact can enter the automated flow only once. This can be used by an eCommerce that creates a special promotion, granting access only once, or in the classic welcome flow.
At any time
The contact can enter the automated flow at any time. However, you can set a maximum number of entries and prevent simultaneous sessions for the same contact. For instance, in a post-purchase automated flow, with a flow lasting 15 days, you can choose whether to let the contact re-enter the automated flow with each purchase or allow access only for the first purchase and then prevent it until the automated flow ends.
Periodically
Limit the maximum number of times a user can access the automated flow within a specific time frame. In an abandoned cart flow, with incentives sent to the contact, instead of activating it every time, you can limit it to, for example, once every six months.