How to configure Meta for Business – magnews Help Center

Before you start exporting a Custom Audience to Meta or importing leads from a Lead Form, you need to connect a Facebook Account that is an administrator of the pages where the ads are hosted and is linked to one or more Meta for Business accounts.

How to install Meta for Business

To install the app, go to the Connect section, click on the Meta for Business icon, and finally on the Install button.

How to connect a Facebook account

Connecting the app to a Facebook Account involves setting up the connector to communicate with the account itself.

Go to the Connect section, select Meta for Business, and click on Facebook Account.

You will access the page containing the list of connected Facebook accounts (which will be empty on the first access).

Click on the Add a Facebook Account button in the top right to enter the page where you can enter the Facebook account information to connect.

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then click on the Request Access button.

A window will open where you can enter the password for the Meta user administrator of the Facebook pages.

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In the next window, confirm your intention to proceed with the connection.

Note The proposed Facebook user is the one currently logged in the default browser. To change it, log out of Facebook and log back in with the desired account.

If the data entered is correct, the configuration window will show you the account name and the Access Token code to connect to Facebook.

This information only serves to confirm that the connection with Facebook was successful.

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Click the Save button at the top right of the page to complete the process of adding the account.
If the operation is successful, you will access the page in Edit mode, and besides the information on name and account ID, you will notice the Status indication reporting the phrase The account is connected and the presence of the Disconnect button, which you can use later to disconnect the Facebook account from the connector.

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It is possible to connect multiple Facebook accounts simultaneously.

Global configuration

In the Global Configuration page, you can define the value of some options that regulate the overall functioning of Meta for Business.

General section

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If you activate this option, the connector logs will also include the additions/removals of contacts to a Custom Audience made through the Workflow Meta - Custom Audience node.

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Maximum number of entities per API request:
indicates how many entities to retrieve with each API call.
Retention days for downloaded leads:
imported leads are stored in a temporary list to avoid re-importing them in a subsequent import.
This value indicates after how many days this list will be deleted.
Lookback minutes for lead download:
this time interval is subtracted from the lead download time.
Maximum number of entities sent per API call:
indicates how many entities to send with each API call made.
Wait seconds for upload calls:
indicates the waiting time (in seconds) between one upload call and the next.
Read timeout:
indicates after how long from the start of a call, the system will return a Read timeout.
Connection timeout:
indicates after how long (in seconds) the system will return a Connection timeout.

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Retry in case of upload error on Facebook: if you activate this option, in case an error occurs during the upload to Facebook, it will be retried after the time interval and number of times configured in the next two fields.
Maximum number of possible attempts (number between 1 and 10):
indicates how many times, at most, the platform will attempt to complete the upload to Facebook.
Wait time (in seconds) between attempts:
indicates the time interval between one upload attempt and the next.

Notifications section

In the Notifications section, you can configure the sending of automatic notification messages that will be sent to communicate the outcome of Lead and Custom audience import/export operations.

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The first two options activate monitoring on:

Export custom audience;
import lead ads.

You can monitor only one of the two options by excluding the other accordingly.

Send notifications:
You can choose a value between:

Never:
no notification messages will be sent;
Only in case of error:
notifications will be sent only if errors occur during the import/export;
Always:
Every import/export event will be notified, regardless of its outcome.

In the Send to: field, you can enter the list of recipients' addresses for notification messages (one recipient per line).