Learn how to install, configure and use the Magento Connector.
The connector allows you to integrate Magento with magnews by synchronizing product, order and contact information.
Through the Magento connector you can easily:
- Synchronize contact master fields;
- Associate fields between Magento and the platform;
- Select a more specific target via filters on the data to be imported;
- Directly access Magento's product catalog from the platform's graphical editor or set up automatic communication composition;
- Manage unsubscriptions in Magento in real time;
- Use two editable and mobile responsive templates;
- Set up a one-to-one contact sales policy by synchronizing data on customer shopping behavior (abandoned carts, wish lists, reorder reminders);
- Design strategies based on Recency Frequency Monetary fields;
- Configure a Recency period to be used for some fields calculated on the period, to increase the potential in terms of content customization for the individual contact;
- Set up the sending of personalized automated communications on the individual contact, such as abandoned cart retrieval, reminders based on last/last order or wishlist, behaviors based on spend/frequency and purchase recency;
- Integrate connector features with those of the platform's Marketing automation module.