With the Shopify connector, you can integrate your eCommerce to access realtime data about your customers, their behaviors, and their interactions with your store. This tool allows you to efficiently manage and optimize communications and marketing automation.
Key Features
- Customer data import: manually or automatically import both personal and behavioral data of your contacts, including their latest abandoned checkouts and order history.
- Personalized communication management: Using the Inspire template, you can:
- directly access your products catalog and insert products into communications quickly and automatically.
- send personalized messages to each contact, including information about their last abandoned checkout or their latest order;
- (Beta) generate personalized product recommendations based on each contact's purchase history.
- Advanced marketing automation: create workflows to reach new customers, recover abandoned checkouts, and maintain ongoing engagement with your customers.
- Order history: import and update your contacts' order history to build audiences based on shopping behavior.
- Real-time unsubscription management: monitor and manage unsubscriptions from the Shopify mailing list in real time.
- Multi-store support: Do you have multiple Shopify stores, perhaps to manage different brands or countries? You can configure them all in a single magnews account, centralizing the management of all your eCommerce operations.
This integration allows you to enhance audience segmentation, increase campaign effectiveness, and optimize the management of your online store.