Demographic rules give you the ability to set up contact filters based on specific demographic characteristics, allowing you to assign scores in a targeted manner.
For example, you might choose to give more importance to a contact identified through a business email address by assigning it a higher score.
This can be particularly useful if your business is oriented toward B2B, allowing you to customize your scoring strategy based on the relevant demographic characteristics for your industry and business.
Clauses are evaluated using the 'AND' operator, meaning the score is assigned only if all clauses are true.
However, you also have the flexibility to customize the filter logic by setting it to OR mode. In this case, the score would be assigned if at least one of the clauses is verified.
This versatility allows for greater adaptability, enabling you to tailor the filters according to your specific needs and evaluation logic.
This versatility allows for greater adaptability, enabling you to tailor the filters according to your specific needs and evaluation logic.