Contacts

Manage contacts

• Contact card: data, activities and interactions in one place
• What are contacts
• Understanding contact statuses
• The definition of database in magnews
• Understanding unsubscribed contacts in magnews
• What is the global database

See all 8 articles

Organize the database

• Identity resolution: reconcile contacts coming from external sources
• Anti-stress: how to protect your contacts from too many deliveries
• How to structure the database
• Organize database fields
• Use business fields to understand how your database changes
• How to filter contacts by status

See all 7 articles

Audiences

• First steps with audiences
• How to create a static audience
• How to create a dynamic audience
• Optimize dynamic audiences calculation with on demand updating

Add contacts

• Importing a contact list
• How to export the contact's activity history
• How to create a lead generation landing page
• Importing a contact list with cell phone numbers (SMS)
• How to insert a new contact
• How to show related data directly in the contact card

See all 15 articles

Signup forms

• Signup forms: what they are and what they're used for
• Create and configure a signup form
• How to customize a signup form
• Display rules: who to show on site messages and signup forms to
• Triggers: when to show on site messages and signup forms
• Contact subscription: single opt-in or double opt-in?

Service pages

• What are service pages and what are they used for
• Create and configure a service page
• Create a subscribe page
• Contact subscription: single opt-in or double opt-in?

Lead Scoring

• Identify the most promising leads with lead scoring
• Behavioral rules
• Demographic rules

RFM Analysis

• What is RFM analysis and how can it influence your marketing strategy?
• Configuration and requirements for RFM Analysis