Contacts

Manage contacts

• Contact card: data, activities and interactions in one place
• What are contacts
• Understanding contact statuses
• The definition of database in magnews
• Understanding unsubscribed contacts in magnews
• What is the global database

See all 8 articles

Organize the database

• Anti-stress: how to protect your contacts from too many deliveries
• How to structure the database
• Organize database fields
• Use business fields to understand how your database changes
• How to filter contacts by status
• More friendly filters for contacts

Audiences

• First steps with audiences
• How to create a static audience
• How to create a dynamic audience
• Optimize dynamic audiences calculation with on demand updating
• Audience Assistant: filter and create audiences intelligently

Add contacts

• Importing a contact list with the email
• How to export the contact's activity history
• How to create a lead generation landing page
• Importing a contact list with cell phone numbers (SMS)
• How to insert a new contact
• How to show related data directly in the contact card

See all 17 articles

Lead Scoring

• Identify the most promising leads with lead scoring
• Behavioral rules
• Demographic rules

RFM Analysis

• What is RFM analysis and how can it influence your marketing strategy?
• Cluster Assistant: custom RFM thresholds without guesswork
• Configuration and requirements for RFM Analysis