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  2. Contacts

Contacts

Manage contacts in Profile studio, create static and dynamic audiences, import data from external sources.

Manage contacts

  • The definition of database in magnews
  • How to export contact data to a file
  • What are contacts
  • Understanding contact statuses
  • How to structure the database
  • Organize database fields
See all 18 articles

Audiences

  • First steps with audiences
  • Do you really know your database? Audience insight
  • How to create a static audience
  • How to create a dynamic audience
  • Optimize dynamic audiences calculation with on demand updating
  • Audience Assistant: filter and create audiences intelligently

Add contacts

  • How to import email contacts
  • How to import a list of SMS contacts
  • How to insert a new contact

Lead Scoring

  • Identify the most promising leads with lead scoring
  • Behavioral rules
  • Demographic rules

RFM Analysis

  • What is RFM analysis and how can it influence your marketing strategy?
  • Configuration and requirements for RFM Analysis
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