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  2. Contacts

Contacts

Manage contacts in Profile Studio, create static and dynamic audiences, import data from external sources.

Manage contacts

  • Contact card: data, activities and interactions in one place
  • What are contacts
  • Understanding contact statuses
  • The definition of database in magnews
  • Understanding unsubscribed contacts in magnews
  • What is the global database
See all 8 articles

Organize the database

  • Identity resolution: reconcile contacts coming from external sources
  • Anti-stress: how to protect your contacts from too many deliveries
  • How to structure the database
  • Organize database fields
  • Use business fields to understand how your database changes
  • How to filter contacts by status
See all 7 articles

Audiences

  • First steps with audiences
  • How to create a static audience
  • How to create a dynamic audience
  • Optimize dynamic audiences calculation with on demand updating

Add contacts

  • Importing a contact list
  • Contact subscription: single opt-in or double opt-in?
  • How to create a service page
  • What are service pages and what are they used for
  • How to export the contact's activity history
  • How to create a lead generation landing page
See all 19 articles

Lead Scoring

  • Identify the most promising leads with lead scoring
  • Behavioral rules
  • Demographic rules

RFM Analysis

  • What is RFM analysis and how can it influence your marketing strategy?
  • Configuration and requirements for RFM Analysis
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