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Conversion parameters

Updated

Conversion parameters allow you to enrich the collected information and obtain more detailed statistical reports regarding conversions.

Warning:
the parameters and configurations suggested on this page may not be suitable for specific configurations and On premise installations.
We recommend that before proceeding, you verify with our Help Desk service that the configuration proposed here can meet your requirements.

To create a new parameter, follow the path:

Journey Lab>Web Tracking>Conversion Parameters

You will see the list of Conversion Parameters already available (empty until you create your first parameter).
Click on the New Parameter button at the top right to access its configuration page.

To configure the new parameter, define:

  • Internal name:
    the name (not to be confused with its ID) assigned to the parameter;
  • Parameter ID:
    the ID to be used to reference the parameter in scripts (not to be confused with its Internal name);
  • Parameter type:
    the type of parameter you are configuring.
    You can choose from:
    • Integer number:
      the parameter's value will be represented by an integer;
    • Decimal number:
      the parameter's value will be represented by a decimal number;
    • Text;
      the parameter's value will be represented by a string;
    • List of values;
      the parameter's value will be represented by one of the values added to the list;
    • Structured;
      the value will be a complex JavaScript object.
Note:
the value field is already available and can be used, for example, to calculate the revenue generated following the sending of a communication.

If you disable the Available for analysis option, the data will not be available in the reports.

Once the parameter configuration is complete, click the Create button at the top right to finalize the configuration.

To send additional custom parameters along with the conversion event, you must include them within the conversion goal script, for example:

	    <script type="text/javascript">
		mna('conversion', {'goal': 'purchase', value: '1000.50', category:‘shoes', quantity: 78,
		weight: 17.5, products: [{name:'Shirt'},{name:'Shoes'}] });
 		</script>