With magnews Q Content Assistant, you can create content for your email and SMS communications using artificial intelligence. Start with an idea, describe your goal, or provide a web page as a reference: Q helps you generate content and communications that you can review and customize.
You can use Content Assistant to:
- Generate content for an email section, using a web page as a reference.
- Create a new email section, complete with text, images, and calls to action.
- Create an entire email communication, starting from an idea or goal.
- Generate SMS copy, tailored to the characteristics of the channel.
Generate content for an email section
Have you selected a section from the catalog and want to fill it with relevant content? Content Assistant can generate it for you, using a web page as a reference.
- Add a section that supports Q from the catalog. Sections compatible with Content Assistant are marked with the purple Q icon.
- In the section editing toolbar, click the Q icon.
- Enter the URL of the web page you want to use as a reference and click Generate content.
Q analyzes the page and automatically generates content for the section. You can preview the result and decide whether to use it or generate a new version.
Customize the generated content
Want to give Q more specific instructions? You can customize the generation to get content that better matches your goal.
In the generation window:
- Enable Customize content.
- Describe the goal of the section. For example: "Promote our marketing consulting service, highlighting the main benefits for customers."
- Click Generate content.
Q uses your instructions to generate a new version of the content, which you can review before adding it to your communication.
This allows you to turn a page from your website, an article, or other online content into an email section ready to customize.
Create a new email section with Q
If you're building a communication and haven't decided which section to use, you can ask Q to create a complete one.
In the communication designer:
- Click Add section.
- In the catalog, select Create section.
- Describe the section you want to create, specifying the message you want to communicate or the goal you want to achieve. If needed, add one or more links to web pages as references.
- Click Create section.
Q uses your instructions to select the most suitable layout and generate the necessary content, such as a heading, text, image, and call to action.
The new section is added directly to your communication, and you can edit it just like any other section in the designer.
Create an entire email communication with Q
Have an idea for your next email but don't know where to start? With Content Assistant, you can create a complete communication, from its structure to its content.
Go to Journey Lab > Assets > Communications and click Create with Q.
If your account also has the SMS channel enabled, select the journey and choose Email as the channel in the Create communication window. If you're already working within a journey, you'll only need to select the channel.
In the creation window:
- Describe what you want to communicate, specifying the message and goal of your communication. If needed, add one or more links to web pages as references.
- Choose a template from the available options. The Inspire template is selected by default.
- If you want, enable the Brand Kit guidelines. Q will use the configured information to create a communication that matches your brand's tone of voice and identity.
- Click Create communication.
Q generates a complete communication, selecting the most suitable structure and creating sections, text, images, and calls to action that match your goal.
Once the content has been generated, the communication opens directly in the designer, where you can review, edit, and customize it before sending.
Create an SMS with Q
With Content Assistant, you can also use magnews Q to generate text for your SMS communications, starting from a goal or a short description.
Q creates a message tailored to the SMS channel, taking into account the character limit and supported characters. This gives you a ready-to-use draft that you can review and customize before sending.
Generate a new SMS communication
You know what you want to say, but finding the right words within 160 characters can be difficult. How do you fit in the essential information, encourage people to take action and keep a friendly tone without sounding too abrupt?
With Content Assistant, you can describe what you want to say to magnews Q without having to find the perfect wording straight away. Q helps you shorten your message and choose clear words and a tone that suits your goal, even within the limited space of an SMS.
Q generates the text while taking the 160-character limit and supported characters into account. You can start with a ready-to-use draft, then review and personalize it before sending.
To create an SMS with Q:
- Go to Journey Lab > Assets > Communications and click Create with Q.
- In the Create communication window, select the journey and choose SMS as the channel. If you are already working in a journey, you only need to select the channel.
- In the Create an SMS with Q window, describe what you want to communicate in the What is the objective of the SMS? field. You can also add a link to a web page to use as a reference.
- If you want the message to reflect your brand’s tone of voice and identity, enable the option to follow the Brand Kit guidelines.
- Click Create SMS.
Q analyzes your instructions and generates the message text, adapting it to the characteristics of SMS.
The new communication is created in the selected journey and opens directly in the SMS designer, with the Message text field already filled in.
You can review the content, make any changes, configure the sender and finish preparing the SMS before sending it.
Generate new text in the SMS designer
You can also use Content Assistant while working on an existing SMS communication.
In the SMS designer, click Create with Q, next to the Preview button.
The Create an SMS with Q window opens. Here you can describe the message objective, add a reference link and choose whether to follow the Brand Kit guidelines.
Click Create SMS to generate the content. The new text replaces the one in the Message text field without creating a new communication. You can review and edit it before saving.
Whether you want to complete a section, create a new one or generate an entire email or SMS communication, Content Assistant helps you turn an idea into a communication you can quickly refine. This means you can spend less time writing and more time focusing on what matters: the message you want to convey and the results you want to achieve.