If the optional Marketing Automation module has been activated on the platform, installing the Google Ads Connector will add two new nodes to the automated flow designer.
- Google Ads - New Lead
- Google Ads - Modify Segment
Google ads - new lead
This is an entry node that allows a contact who has filled out a certain Google Ads acquisition form to enter the automated flow.
After selecting the form, you can decide whether to filter contacts based on whether they are already present on the platform.
For example, you might decide to allow only new contacts to enter and set up a welcome flow for them.
Google ads - modify segment
This is an action node that allows you to add or remove the current contact from the selected segment.
After choosing the segment, you can decide the type of action to perform: Addition or removal of the contact.
If Google returns a positive feedback on the operation (which will still be obtained even if the contact is not among the recognized contacts or if you attempt to add/remove a contact present or not present in the segment), the contact will be directed to the Success exit.