How to create a static audience

What are static audiences

Static audiences are containers of contacts with no rules or automatic updates: contacts can be selected manually or added through automated flows or via file or FTP import.

How to create a static audience

To create a static audience, go to the Profile Studio > Audience Management > Statics page and use the New Audience button at the top right.

If the static audience is temporary and the time after which it will be unused is known, you can use the Delete automatically option, which allows you to choose a number of days after which the audience will be automatically deleted.

Deleting the audience, whether manual or automatic, does not delete the contacts it contains.

You can also create a static audience during the importing of a contact file. From here, you can set up the creation of an audience to which all imported contacts will belong.

How to add or remove contacts

You can add and remove contacts from a static audience in different ways, depending on the context in which you’re working and how many contacts you want to include. When adding contacts to a static audience, for example, by selecting multiple contacts at once from the list, you can:

• search for the audience using a search filter, which is useful when there are a large number of audiences
• create a new audience on the fly using the “New Audience” button, without leaving the flow
  

In this case, a window opens where you can enter the name of the new audience and any settings. Once created, the audience is automatically selected, and you can proceed with the operation.

Here are the main ways to add and remove contacts from audiences:

1. From a contact’s profile page, in the Audience tab, you can add them to a static audience using the “Add to audience” option available in the menu accessed via the three dots on the page.
   
   To remove it, go to the list of static audiences, click the three-dot menu in the audience row, and select “Remove.”
   

2. Use the “Add/Remove from audience” action node in an automated flow to manage additions and removals automatically

3. During a manual file import, choose whether to add the contacts to an existing static audience or to create a new dedicated static audience for them

4. When creating a scheduled activity to automatically import contacts from FTP, choose whether to add the contacts to an existing static audience or to a new dedicated static audience in the Import rules section

5. Select multiple contacts at once and choose the option to add or remove them from an audience. You can do this from different areas, such as the Contacts page of a database or by clicking on the Target of a send
   

Hierarchy of static and dynamic audiences

Static audiences cannot have a nested structure among themselves, but they can be "parents" of dynamic audiences. To do this, simply use the "New sub-audience" action found in the static audience list.

You can view the dynamic sub-audiences of your static audiences in the tree view of dynamic audiences.

View modes

You can view your static audiences in the list view, where you can select multiple items at once and apply actions such as Delete or Change expiry date.