If your dynamic audiences require a significant amount of time to calculate in order to view the contacts, you might consider using update on demand audiences. This feature allows you to update the contacts that are part of the audience only when you specifically request it, ensuring a faster process when you need to use the audience itself.
During the creation or modification of the audience, you need to select Update on demand. Once this option is activated, define or review the conditions for the inclusion of contacts, just as you would normally do with dynamic audiences.
Remember that contacts are only updated when you press the Update now button. After the first calculation, it is indicated when the previous update took place.
Note: before using the audience, for example, to send a communication, it is important to request a recalculation to update the included contacts. If you do not perform this step, the audience will contain contacts dating back to the latest calculation performed.
To enable the use of update on demand audiences, contact our Help Desk.