The communication insights are the starting point for understanding what happened after sending: how many people received, opened, clicked, converted, or reported your message. But that’s not all: this tool is also useful for analyzing behaviors, segmenting results, and gaining useful insights to optimize future sends.
Every communication sent with magnews generates a detailed report that gathers all the necessary information to evaluate its effectiveness.
Where can you find communication reports?
You can view a list of all sent communications, with their reports, by accessing the Insight > Communications section.
This list allows you to filter and sort communications by name, date, type, or status, and even export the entire table so you can analyze the data of interest and continually improve your performance.
Clicking on the communication you’re interested in takes you to the full and detailed report.
Performance summary: all at a glance
In the "Summary" section the main KPIs and values are visually presented grouped in a funnel, divided into two distinct sections: "Email" and "Contacts":
- The "Email" section shows aggregated data on the message’s performance, including how many emails were sent, delivered, opened, clicked, and converted. This view helps analyze the overall performance of messages and understand how recipients perceive the content.
- The "Contacts" section shows how individual recipients behaved: how many contacts received at least one message, how many opened or clicked it, or completed a conversion. This view helps you understand individual contact behavior.
Each numerical value in the funnel is clickable, allowing you to take direct action on filtered contacts, such as those who have opened, clicked, or converted. You can select all contacts from the list and apply actions such as: editing a contact field, unsubscribing, suspending, adding to a static audience, or exporting to a CSV file. This is a useful extension for managing interested contacts in a targeted manner without leaving the report.
SMS report for your multichannel communications
If the communication also includes sending SMS, an additional section labeled "SMS" appears, which includes a dedicated funnel and corresponding reports to analyze the channel-specific metrics (sent, delivered, clicked, etc.). This gives you a complete and separate view of your multichannel communication performance.
Conversions: measure the tangible results of your communications
When a communication generates conversions — such as purchases, downloads, or sign-ups — the summary report also includes a dedicated card showing results relative to configured goals. For each goal you set, you’ll be able to view key metrics such as total value generated, the number of completed actions (purchases, downloads, etc.), the conversion-to-interaction rate, the average value per conversion, the number of contacts, the average value per contact, the maximum and minimum values, and the date of the last conversion.
Each goal is displayed in a separate tab within the "Conversions" box, and by clicking on the "Conversion goal report" you can access a more detailed view of the conversions generated. This feature lets you link message effectiveness to actual user behavior, helping you understand not just who clicked, but who actually completed the desired action.
Click: discover which content generated the most interest
After analyzing opens, clicks and conversions, you can dive deeper into recipient behavior through the Click section, designed to help you understand which content attracted the most attention and how interactions are distributed across the communication.
The section is made up of two reports: the Click map, which visually highlights where interactions are concentrated, and the Contents report, which provides a detailed analysis of the performance of individual elements within the communication.
Click map: where did your recipients click?
The Click map displays a preview of the communication with indicators positioned directly on clickable elements.
Each indicator represents the percentage of clicks generated by that specific element compared to the total number of clicks recorded for the communication. This allows you to quickly identify which content attracted the most attention and evaluate the effectiveness of the message structure, content placement and calls to action.
By hovering over an indicator, you can view additional information about the selected content, such as the percentage of clicks generated and the total number of interactions recorded.
Contents: analyze the performance of individual content items
Next to the Click map, you'll find the **Contents** report, which gathers all the information you need to analyze the interactions generated by the communication. The report is organized into four tabs, each dedicated to a different level of analysis.
Contents
The Contents tab allows you to analyze the performance of the individual content items included in the communication.
For each element, you can view metrics such as clicked emails, click rate and total clicks, helping you identify precisely which content generated the highest level of engagement.
Tags
The Tags tab groups results based on the tags associated with your content and provides an aggregated view of performance by topic.
This analysis is particularly useful when your communication contains multiple pieces of content related to the same theme, allowing you to understand which topics generated the most interest among recipients.
Service links
The Service links tab collects interactions generated by service links included in the communication, such as the web version, audio version, profile update page or unsubscribe link.
This report helps you monitor how recipients use these service features and better understand their interaction with the tools available within the communication.
Version
The Version tab compares interactions generated by the different versions of the communication, such as HTML and TXT.
You can view click distribution through a dedicated chart or consult a detailed breakdown of the values recorded for each version.
This analysis helps you understand which version of the message generated the interactions and how recipients consumed the content you sent.
Breakdown: analyze results by contact segment
The Breakdown report allows you to analyze your communication performance based on a specific contact field, such as gender, geographic area, or customer type. By selecting a parameter, you can see how opens, clicks, conversions, and unsubscribes are distributed, helping you identify groups that respond better and optimize targeting and content for future campaigns.
Learn how the Breakdown report works.
Delivery analysis: identify delivery issues
For each sent communication you can see the details of the bounces recorded in the "Bounce analysis" report, designed to help you monitor any email delivery issues. This section clearly shows, in separate tabs, which contacts and domains did not correctly receive the message and why.
You can explore the data at different levels of detail: from the type of error (e.g. Hard Bounce) to the specific cause of the issue (such as a non-existent domain). Additionally, you will find detailed lists of involved domains, making it easier to quickly identify critical patterns or recurring blocks.
Email clients: how do they read your emails?
The "Email clients" report gives you an overview of the software, devices, and operating systems used by recipients to open your communications. This analysis is invaluable for optimizing email design and ensuring the best display on the most commonly used clients.
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Email clients: this report shows which email clients were used to open the message, including mobile apps (e.g. Apple Mail, Gmail app), desktop clients (e.g. Outlook, Thunderbird), and webmail (e.g. Gmail via browser).
- In the "Distribution" view, a donut chart shows the proportion of opens or clicks by client, helping you understand which tools are most used among your contacts.
- In the "Values" view, a detailed table shows, for each email client, the number of contacts who opened or clicked and the related percentages, including the clickers‑to‑openers rate (the ratio between users who clicked and those who opened).
- Device: below the "Email clients" report you will also find the report for device type (e.g. Desktop, Mobile) and operating system (e.g. Mac OS, Windows, iOS, Android). Again, the view can be chosen between donut chart or table.
Analyze, segment, improve. Use communication insights to make every send more effective.