When you create a landing page, you can choose from different types of questions. Each one helps you collect specific information and create a clearer experience for people who respond.
Here you’ll find the complete list of all available questions, with a short description to help you choose the right one based on what you want to ask.
Text field
For questions where the recipient can enter a set of free characters, the limit is 255 characters.
Long text field
Long responses such as comments; you can set the number of characters per line (width) and the height of the text area.
Single choice
The recipient can select only one option among those set (for example, "Customer type"); all response options are graphically displayed.
Dropdown menu
The recipient can select only one option among those set; graphically, only one option is displayed. It is used when there are many response options, for instance, for countries, states, etc.
Multiple choice
The recipient can select more than one response among those indicated; it can be used for interests, products, activities performed. All options are graphically displayed and can be arranged both horizontally and vertically.
In the Validation tab, you can also set one or more exclusive responses: when the contact selects an exclusive response, any other previously selected options are automatically deselected.
Example: “Which topics are you most interested in?”, “Which days do you prefer to receive our communications?”, “Which channels do you prefer to be contacted on?”
Checkbox
It is used when you want a true/false type response; for example, "I agree to the terms," "I will attend the event." If the recipient checks the option, it equals True; if left unchecked, it equals False.
Matrix
The recipient can select one or more options for each row; it is used when you want more specific responses to a general question, for instance, "Event satisfaction."
it can be:
- single responses
- multiple responses per row
- rating scale --> a weight is assigned to each response (e.g., Very satisfied = 3)
Rating
With a click, the recipient can express their satisfaction/rating on a certain topic; for instance, "Rate the event overall."
Net Promoter Score
Customers' propensity to recommend a product or service. You can find more details on the dedicated page.
Ranking
It lets the contact share a preference by ranking the available options based on their priorities. To learn more, you can check the dedicated page.
Date
To indicate a date, for example: "Date of Birth," clicking opens the calendar.
Number
To set an integer or decimal number, only numeric characters are accepted: it is used to ask "Number of employees"
Captcha
Secure your form with a Captcha to prevent it from being filled out by automated systems.