When you work with communications, sooner or later you need to manage subscriptions, unsubscriptions and contact consent.
In magnews, these activities are handled through service pages: pages your contacts see at key moments, such as subscription, unsubscription or when updating their data.
In other words, they allow you to manage your relationship with contacts correctly, maintain database quality and comply with consent regulations.
Want to set up a subscription page right away? Follow the step-by-step guide and come back here anytime to learn more about the different types of service pages.
What are service pages
Service pages are dedicated pages, automatically triggered by contact actions.
In practice:
A contact clicks the unsubscribe link → they see the unsubscribe page
A user fills in a subscription form → they see a subscription or confirmation page
A contact updates their data → they access the preferences page
These are not marketing pages: they are used to manage the relationship with the contact in a clear and correct way.
If you are looking for “email unsubscribe page” or “subscription confirmation page”, you are in the right place: these are all service pages.
Why they matter
Service pages help you cover two key aspects:
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Consent management and compliance (GDPR)
They allow contacts to subscribe or unsubscribe independently
They make actions and subscription status transparent
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Your audience quality
You provide a clear, frictionless experience
You reduce spam complaints
You maintain a healthier, more active contact base
Proper management of these pages improves both compliance and communication performance.
When they come into play and which ones to use
Service pages are automatically triggered after a contact takes an action and support key moments in their journey. They are not designed to receive direct traffic: they are part of the natural flow of communications.
The most common cases:
Use the unsubscribe page for clicks on the unsubscribe link in a communication
Use the subscription page (single or double opt-in) for forms or landing pages
Use the subscription confirmation page (double opt-in) to let contacts confirm their subscription
Use the preferences page to update data or preferences in the preference center
This way, you can manage each stage of the contact lifecycle with a dedicated page, keeping the flow clear and consistent.
In magnews, you already have predefined service pages ready to use: you can use them as they are or customize them based on your flow and your brand.
If you are looking for how to create an unsubscribe page or how double opt-in works, you can find more details below.
Where to find service pages
You can manage all service pages for subscription, subscription confirmation, preference update and unsubscription from:
Database management > Service pages
Here you can view and manage:
The complete list of pages
Status (active or inactive)
Page type
From this section, you can also create new pages or edit existing ones.
Global and local service pages
Service pages can be global or local, depending on where you create them:
Global pages are created from Profile studio and are shared across all databases
Local pages are created from a specific database dashboard and are associated only with that database
When you are in Profile studio and select Create from the service pages list, you are creating a global page. When you open a specific database and select Create, you are creating a local page that applies only to contacts in that database.
When a contact clicks a service link, such as an unsubscribe link, magnews looks for a page that applies to that contact.
If magnews does not find a local page or a legacy flow that handles that case, it checks whether a global page of the same type is available. The global page can therefore be used as an alternative for contacts in databases without a corresponding local configuration.
Service pages and legacy flows
In the list, you may also find service flows created in the magnews classic interface before service pages were introduced. You can recognize them by the gray “Legacy” badge. These flows remain available and continue to work.
If an active legacy flow and a new service page cover the same use case for the same contacts, magnews uses the legacy flow.
For example, an active legacy unsubscribe flow for contacts whose language is set to English in a specific database takes priority over a new unsubscribe page available to contacts with the same language.
To make sure contacts access the new service page, deactivate the legacy flow.
We recommend replacing legacy flows with the new service pages because they offer a configuration experience closer to landing pages and are the solution we continue to enhance with new features and improvements.
Further reading
Want to go deeper?
Learn how to create a service page
Understand when to use single or double opt-in
In summary, service pages manage the key moments in the relationship with your contacts: subscription, unsubscription and data updates. They help you maintain a clear, compliant management aligned with best practices.