Service pages manage the key moments in the relationship with your contacts - subscription, unsubscription and data updates - and allow you to define what happens at each step.
Here you can see how to create them and where to intervene to adapt them to your flow.
Where to start
You can create global or local service pages, depending on your needs.
To manage global pages, go to:
Profile Studio > Database management > Service pages
Here you may already find the most common configurations, such as subscription confirmation and unsubscribe pages.
If they are not available, you can create them automatically when creating a new database for the first time. Subscription and preferences pages are not created automatically: configure them based on the data you want to collect or allow contacts to update.
To create local pages associated with a specific database, go to:
Profile Studio > Database X > Database management > Service pages
Create a new page
In the service pages list:
- Click New service page
- Choose the page type:
- Subscription
- Subscription confirmation
- Preferences
- Unsubscription
- External unsubscription
After selecting the page type, if multiple brand kits are available in your account and you have not selected External unsubscribe, you can choose which brand kit to use for the page.
If multilingual support is enabled in your account, you can choose the page’s main language and add other languages during creation, then translate the content. By default, access is open to all contacts, including those with no language set, but you can restrict it to contacts with specific languages.
We recommend keeping access open to all contacts and using translations to manage the language displayed. Learn how to configure page languages and access languages.
For subscription, preferences and unsubscription, you can start from a template and modify it in the designer.
For external unsubscription, instead, you cannot use the designer because the page is managed outside magnews.
If you are working on subscriptions and want to understand which option to use, read the guide on single opt-in vs double opt-in.
Customize the page
After choosing the template, you work in the designer, where you can:
Edit text, layout and images
Add or remove form fields
Configure form actions (e.g. subscription, data update)
You can change the template later, directly from the designer, by selecting another template available for the same type of service page.
Manage pages
Service pages you customize in the designer include a main page and a final thank-you page. You can add other pages to organize the process into multiple steps.
To view them, open the pages panel using the icon in the upper-left corner of the designer. It contains the Pages and Courtesy pages sections, which you can expand or collapse. Select a page to work on its content.
To manage pages:
- Hover over Pages and click + to add a page at the beginning of the list
- Hover over a page and click + to add a new page immediately after it
- Open a page’s three-dot menu to edit its name, title, and SEO description, copy it, or delete it
- If you have at least two pages, select Reorder pages from the three-dot menu to change their order
The Courtesy pages section contains the final page and the pages magnews adds automatically based on access conditions. You cannot add these courtesy pages manually.
For example, a preferences page includes an invalid access page from the moment it is created, displayed to visitors who are not authorized.
To link pages, assign the Navigate action to buttons and choose the destination page.
Manage the page after creation
After creation, you access the page management screen, where you can:
- View an overview with the main information
- Access the designer and settings
- Manage content, media, messages and responses
- Open and customize the public URL or generate a test link to review the page privately
- View, delete, or export collected responses (learn how to export survey responses)
- Monitor page performance
- Access more detailed reports to analyze page usage
From this screen, you can activate the page. You can also activate it directly from the designer by clicking the Activate button or from the list using the three-dot menu.
From the same menu, you can also export, copy, or delete the service page.
Configure settings
In the settings, you can change:
- Page name
- Description: to add internal notes
- Page languages, if multilingual support is enabled: choose the main language and manage any additional languages
- Access languages, if multilingual support is enabled: by default, all contacts can access the page, but you can restrict access to contacts with specific languages and include contacts with no language set
- Public URL, which you can customize
- Retention time for views and responses
- Access conditions, for example to prevent contacts who are already unsubscribed from accessing the unsubscribe page
To understand the difference between available translations and languages allowed access, see the guide to multilingual service pages.
Customize the public URL
The public URL is the address where the service page is available on the web. Magnews generates it automatically, but you can customize it in the URL section of the settings to make it more readable and recognizable.
Customization is especially useful for subscription pages, whose public URL you can share directly to collect new subscriptions.
You can also use the public URL or test link to check how the page looks and share it with colleagues for private testing, without sending a test communication.
Do not use the public URL in communications. Insert the appropriate service link instead, so magnews can recognize the contact and select the applicable page.
Special case: external unsubscription
The external unsubscribe page works differently: in this case, you do not manage the content in magnews, but provide an external URL, for example a page on your website.
In the options you can:
- Define name and description
- Restrict access by language, if multilingual support is enabled in your account
- Insert the external page link
- Decide what happens when a contact clicks the unsubscribe link in a communication:
- Do nothing
- Mark as unsubscribed
- Set as suspended
- Decide whether to block the contact detail
Once active, the page becomes the reference point for managing that type of interaction with your contacts.
You can modify it at any time to adapt it to changes in your database.