The third segment includes contacts with a moderate probability of churn, but with a predicted churn date that falls within the imminent churn window.
These contacts are showing mixed signals. Their likelihood of churning is still considered moderate, but their predicted churn date is approaching.
The overall risk is not yet high, but the time available to act is limited. This is the right time to take timely, low-impact action without immediately relying on strong incentives.
You can re-engage these contacts with churn prevention tactics, such as:
- A limited-time benefit, such as free shipping or a moderate discount.
- A bundle or offer featuring products that are already relevant to the contact.
- Complementary products related to previous purchases.
- A personalized message that brings the contact back to a category they have shown interest in.