Churn prediction strategies help you decide how to engage customers based on their churn risk and the stage of their relationship with your brand.
With churn prediction, you can identify contacts based on their likelihood of churning and their predicted churn date. Depending on the segment, you can strengthen the relationship, renew interest, offer an incentive or start a recovery attempt.
Explore the strategies best suited to each stage of the customer relationship:
- Churn prevention: re-engage contacts to monitor, at risk or close to churning.
- Customer loyalty: strengthen the relationship with stable contacts to keep them engaged over time.
- Growth: increase the value of loyal customers with upsell and cross-sell opportunities.
- Advocacy: encourage loyal and satisfied customers to become brand advocates.
- Win-back: try to recover contacts who have already passed their predicted churn date.
Each strategy includes different tactics. You can use them individually or combine them to create journeys that match your contacts’ risk level and behaviour.