Customer Intelligence

RFM is an advanced analysis tool that harnesses the buying behaviour of your customers to effectively segment them, trigger the right actions and maximise their value.

• What is RFM analysis and how can it influence your marketing strategy?
• Configuration and requirements for RFM Analysis
• The six Churn Prediction segments
• Churn Prediction segments: Loyal customers
• Churn Prediction segments: Stable customers
• Churn Prediction segments: Customers to monitor
• Churn Prediction segments: At risk customers
• Churn Prediction segments: Customers with imminent churn
• Churn Prediction segments: Churned customers