The growth strategy increases the value of your most loyal customers with offers that match their interests and purchase history. It is especially suitable for contacts with a low churn risk who already have a positive relationship with your brand.
The tactics described here are examples of how to apply this strategy. Adapt them to your products, available data and customer behaviour.
Personalized upsell and cross-sell
Offer complementary products, premium versions or additional services to customers who have already purchased and show interest in your brand.
These offers are more effective when they are based on the contact’s history: purchased products, favourite categories, order value and purchase frequency. Focus on suggestions that are genuinely useful, avoiding products the customer has bought recently or offers that do not match their preferences.
You can enhance the offer with a bundle, an exclusive benefit or early access, without necessarily using a discount.
How to apply it in magnews
Create an audience of loyal customers, optionally combined with RFM data, customer value or purchased categories. Activate an automation flow or a recurring communication with different offers based on the data available for each contact.
Use contact fields or purchase data to exclude contacts who have already bought the suggested product, and stop the journey when a contact completes a purchase.