The advocacy strategy engages your most loyal and satisfied customers, encouraging them to become brand advocates. It can help you gain new referrals, reviews and authentic customer content, while strengthening the relationship with the people who take part.
It is suitable for contacts with a low churn risk and a good level of engagement. The tactics described here are examples: choose and adapt them based on your referral programme, available channels and brand goals.
Referral and word of mouth
Invite loyal customers to recommend your brand to friends, colleagues or people in their network. You can offer a benefit to the customer making the referral, the person invited or both.
To make the programme more effective, clearly explain the benefit, the conditions for receiving it and the action required. Start with contacts who purchase regularly or already engage with your communications.
How to apply it in magnews
Use contact fields to track referral codes, completed referrals and assigned rewards. If the data comes from your website or an external system, update it in the database and use an automation flow to send invitations, reminders and reward confirmation messages.
Create dedicated audiences to distinguish contacts who received an invitation, referred a new customer or have already received a reward.
Reviews and customer content
Ask your most engaged customers to share their experience through a review, testimonial or customer-created content. Authentic opinions help other customers learn about your brand and give value to the people you involve.
Send the request at a meaningful time, for example after a purchase, repeat purchase or positive interaction. Keep the request simple and clear and, if you offer a benefit, explain transparently how it works.
How to apply it in magnews
Create an automation flow that sends a request for a review or testimonial after a purchase or another relevant action. Use a landing page or survey to collect the response and save useful information in contact fields.
You can send a reminder to contacts who have not responded and exclude from the journey those who have already submitted a review or content.