Each contact in the database is always associated with a specific status:
- Subscribed: can be selected for sending all types of communications and for inclusion in dynamic audiences, provided it complies with the configured rules
- Unsubscribed: has removed themselves or been removed from the subscriber list, cannot be selected for mass communications
- Unconfirmed: still needs to confirm their subscription through a double opt-in process, cannot be selected for mass communications
- Suspended: is in an intermediate status between subscription and unsubscription, cannot be selected for mass communications
This logical division allows you to efficiently and structurally organize contacts and audiences, both dynamic and static, which are essential for segmentation based on demographic and/or profiling data.
Filter contacts based on their status, view the relevant statistics, and proceed with your database management activities: database creation, bulk contact updates, etc.