The PrestaShop Connector allows you to seamlessly and effectively sync product, order, and contact data between your online store and magnews.
Main features:
- Contact synchronization: automatically or manually import your customer's demographic fields into magnews.
- Custom mapping: customize field mapping and easily monitor activities through a dedicated panel.
- Advanced targeting: select contacts to import using customizable filters, for example, based on their order history.
- Integrated product catalog: access the catalog directly from the magnews graphic editor to compose communications using the practical Product Selector.
- Real-time unsubscribe management: automatically sync the status of "newsletter" and "opt-in" fields in PrestaShop, when contacts unsubscribe from the newsletter sent via magnews.
- Inserting products in templates: add items directly into your customizable and device-optimized email templates.
Advanced customization:
Configure a Recency period to calculate specific fields over the desired timeframe, thus optimizing personalization strategies for each contact.
Automation of communications:
Thanks to the PrestaShop Connector, you can send personalized automated emails with magnews, such as:
- Abandoned cart recovery: remind your customers to complete the purchase of items left in the cart.
- Targeted promotions: send offers based on your customers' behaviors or interests.