Discover how to send periodic communications to celebrate, remind, or notify about specific occasions and why it's important to do so.
What a periodic delivery is
It is a way to send recurring communications, configured just once and automatically sent according to a predetermined frequency.
Why send with periodic delivery
Periodic delivery allows you to celebrate occasions such as anniversaries or birthdays, remind deadlines like payments, or notify confirmations like subscription renewals. By using dynamic audiences based on contact demographic and profile data, periodic sending allows you to easily implement marketing automation activities.
This method optimizes resources, allowing a single communication to be sent with multiple deliveries, saving time and providing instant visibility of results.
How to send with periodic delivery
To send a communication with periodic delivery, define the recipients
select "Periodic" sending and the required options based on the frequency (daily, weekly, monthly, or yearly)
for daily frequency, for example, you will need to define the sending time, the start date, and end scheduling date
Notes
- Consider enabling the "In the time zone of the contact" and "At the best time" options, which optimize the sending time for each recipient
- If you do not specify an end date for scheduling, the sending will continue according to the configured parameters
- To stop periodic sending and halt scheduling, access the deliveries list and take the necessary actions