Sending modes in magnews: choose the right one for your communications

Magnews offers different sending modes to help you adapt every communication to your goals, your audience’s behavior, and your operational needs. Whether you want to automate recurring campaigns, optimize delivery timing, reach global audiences, or re-engage recipients who did not interact with a previous message, there is a sending option designed for the task.

Which sending mode should you choose?

The best option depends on the outcome you want to achieve.

Periodic sending

Periodic sending is the ideal choice for recurring communications such as newsletters, updates, or scheduled promotions.

You can define a recurring schedule—daily, weekly, monthly, or according to your needs—and let magnews automatically manage future deliveries.

Best for:

• recurring newsletters;
• regular updates;
• scheduled communications.

Communication recall

Have you already sent a communication but want to reach only the recipients who did not engage with it?

With recall, you can send the communication again to recipients who did not open or click the original message. You can select the previously sent communication, enable recall, and, if needed, update the subject before sending it again.

Best for:

• increasing opens and clicks;
• giving important content a second chance;
• improving campaign performance without creating a new communication from scratch.

Q Send Time Optimizer

Not every contact reads email at the same time.

Q Send Time Optimizer uses artificial intelligence to identify when each recipient is most likely to open a message, based on their past behavior. Each email is then delivered at the most effective time for that individual contact.

Best for:

• increasing the likelihood of opens;
• optimizing campaign timing;
• avoiding a one-size-fits-all delivery schedule.

Multiple stage sending

When working with large audiences or campaigns that require gradual delivery, you can use multiple stage sending.

The communication is delivered to different groups of recipients at different times, allowing for a more controlled distribution process and ongoing monitoring during the sending phase.

Best for:

• large databases;
• campaigns distributed over time;
• situations that require additional control during delivery.

Time zone-based sending

If your audience is spread across multiple countries, time zone-based sending allows you to deliver messages at the same local time for every recipient.

This helps ensure that communications are not received during the night or at less effective times in specific regions.

Best for:

• international audiences;
• global campaigns;
• communications that need to arrive during specific time windows.

Sending via Simply SMTP with OAuth 2.0

If you use magnews together with other business systems, you can choose sending via Simply SMTP with OAuth 2.0 authentication.

This option allows you to integrate message delivery with external systems while using a secure authentication method.

Best for:

• integrations with external systems;
• communications triggered by other applications;
• scenarios requiring OAuth 2.0 authentication.

Which option is right for you?

There is no single best sending mode. The right choice depends on the objective of your communication.

• Use Periodic sending to automate recurring communications.
• Use Recall to re-engage recipients who did not interact with a previous communication.
• Use Q Send Time Optimizer to deliver messages at the most effective time for each contact.
• Use Multi-phase sending to manage gradual deliveries.
• Use Time zone–based sending for international audiences.
• Use Simply SMTP with OAuth 2.0 when integrating magnews with external systems.