Personalizing communications is key to increasing the likelihood of engagement and conversion. With the PrestaShop connector and the Inspire template, you can integrate recommended products directly into your newsletters, offering customers suggestions specifically tailored for them.
How to activate
From the Order Synchronization Configuration page, in the Product Recommendation section, click the Enable button. A page with several options will open.
Algorithm: this is the algorithm to be used for calculating recommended products:
- Behavioral: recommends products purchased by customers who have bought products similar to those purchased by the contact. Ideal for suggesting items related to the contact's previous purchases.
- Related Products: suggests products that are often purchased together with the products bought by the contact. Perfect for identifying complementary or accessory items to the products already chosen.
Number of recommended products: indicates the maximum number of recommended products. For some contacts, fewer products may be recommended if there is not enough relevant data.
Activate Also recommend already ordered products to allow the calculation to include products that have already been ordered in the past.
To exclude old orders from the calculation, activate Ignore orders that are too old.
Finally, the last option For contacts without orders will be useful for generating recommendations that are also suitable for contacts who have never made purchases (as otherwise, they would receive a newsletter without recommended products).
How to start
The list of recommended products for a contact is updated automatically on a daily basis. To check the last execution, go to Status Synchronization, in the Product recommendation section and click on Start now.
To modify the frequency of the automatic update or check all the options set during the activation, you can instead access the scheduled task.
Go to Settings > Scheduled tasks and click on the scheduled task named Calculation of recommended products for PrestaShop contacts to access all its configuration and scheduling settings.
How to use
Create a communication with the Inspire template and insert a new section PrestaShop Product Selection. From the section editing, click the tab Content and in the select What to show to the contact? choose AI recommended products, adjust the options as needed and click Save.
In the preview, you can see which products are recommended for that contact.