The final appearance of a communication depends on the combination of:
- the layout of the inserted sections and blocks;
- the brand kit: define logos, fonts and color palettes;
- the style of the email: adjust the width of the email, the format of buttons and links, the size of the basic font.
Define your graphic identity
The brand kit allows you to set up key graphic and content elements so they can be easily recalled in email communications.
For example, the brand kit contains:
- the name and website, so that a click on the logo already takes you to the home page of your site;
- logos, which can be uploaded in different formats, ready to be used in the header or footer of the email;
- fonts and color palettes to be used in the content blocks;
- social media associated with your brand, with links to specific pages, to be reused in the footer.
Select blocks and sections
Take advantage of the compositions already in the catalog to create beautiful and harmonious layouts.
Or select individual blocks to modify the sections in the catalog, or to create new ones from an empty section.
If you have already defined the brand kit, the sections will have inherited the fonts, colors, and other content from the brand kit.
Define the style of the email
Change the style and select some settings that are crucial to the final layout of the email:
- the size, font, color, line spacing of the main text and headers;
- the style of links and buttons (squared, rounded, text size);
- the width of the communication, the spacing between sections, the background color or image, the
favicon for the web version and any images for sharing on social.
Take advantage of the ability to create communications 660px wide, the new magnews standard, up to 780px wide. A useful feature if you think you need more space, such as a 4-column block.