When you send frequent communications, starting from a draft might seem quicker… but over time it can cost you more: more time, more errors, less consistency.
A template is a structured model with predefined design and content elements that you can reuse whenever you need to send a new message. It’s a design tool that helps you create consistent, professional emails quickly and efficiently.
What you can do with a template:
Define headers, footers, logos, and fonts once and for all
Preconfigure key elements in fixed positions (e.g. unsubscribe link, signature, legal notes)
Ensure visual and stylistic consistency across all emails
Whenever you need to send a new message, you simply add the content — no need to start from scratch.
Key benefits
Save time: no need to rebuild the structure each time
Avoid mistakes: layout and components are already set
Stay consistent: structure is standard, creativity is up to you
Collaborate better: a shared template avoids misalignment
Customize easily: text, offers, dynamic blocks...
Focus on the message — not on fixing margins, alignments, or styles.
The goal is not to make all emails look the same
A good template doesn’t flatten your communication — it makes it solid and recognizable.
Each message can be different in content, while staying consistent in tone and brand identity.
How to create a template in magnews
You’ll find everything you need in the guides:
👉 How to create an email template in magnews
👉 Add fixed parts to your template