In magnews, a database represents a set of contacts organized based on specific characteristics chosen by the platform users. These characteristics may include aspects such as contact origin, services, products or brands of interest, or consumer type.
The database serves as a "container" for managing the records and associated information of contacts. It is essential to emphasize that each contact in a database is unique and cannot be shared across other databases. Therefore, if a contact is present in a database with a certain email address and the same address is associated with a contact in another database, the platform recognizes the two contacts as distinct and independent.
Thanks to this structure, magnews users can manage communications in a targeted and personalized manner, ensuring unique and relevant experiences for each individual contact.