Customer loyalty strategies help you keep the relationship active with customers who do not show signs of imminent churn, but need new reasons to continue choosing your brand.
You can strengthen engagement with personalised content, exclusive experiences, loyalty programmes and gamification. The goal is to increase interest and the perceived value of the relationship, without relying on financial incentives too early.
Content engagement
Share useful, personalised content that matches the customer’s interests. Relevant content keeps the relationship active even when the customer is not ready to buy and creates new opportunities for interaction.
You can alternate insights, tips, news, exclusive content or suggestions related to products and categories the contact has already shown an interest in. Keep these messages distinct from regular newsletters to build a recognisable and ongoing journey.
How to apply it in magnews
Create an automation flow triggered when a contact enters the segment, then send a sequence of useful content. Use dedicated contact fields to record the content already sent and the stage reached in the journey.
This prevents duplicate messages and lets you resume the sequence from the right point if a contact leaves the segment and enters it again later.
Test frequency, format and channel
Contacts do not all respond in the same way. Use this stage to understand which frequency, format or channel makes your communications more effective for your audience.
For example, you can compare more or less frequent messages, short or in-depth emails, informative or promotional content, or different channels. The goal is not to increase the number of sends, but to find the combination that drives more interaction without overwhelming the contact.
How to apply it in magnews
In the automation flow, use the Random Decision node to distribute contacts across different journeys. Then check their responses using the Wait for response or Check condition nodes, and record outcomes with meaningful exit nodes.
You can also use A/B testing or Q Message to compare messages and channels:
- Workflow nodes: what they are and how to use them
- How to run an A/B split test
- Choose the best message with Q Message
Loyalty programmes
Reward ongoing engagement and participation with progressive benefits. A loyalty programme can assign points, levels, rewards or exclusive benefits based on the customer’s purchases and interactions.
These initiatives make the value of the relationship more visible over time and give contacts another reason to come back. They are especially useful when benefits increase as the relationship continues.
How to apply it in magnews
Use dedicated contact fields to track point balances, level achieved and rewards earned. Activate one or more automation flows to update these values and send communications that match the customer’s status.
With the Check condition nodes, you can assign benefits or level upgrades based on purchases and interactions. You can also send personalised reminders when a contact is close to reaching a threshold or unlocking a new benefit.
Gamification
Gamification introduces challenges, goals, badges and rewards to make the experience more engaging. It helps turn small, repeated actions into a journey with clear objectives and visible progress.
You can suggest activities related to the relationship with your brand, such as viewing content, completing a profile, discovering a feature or interacting with a service. Define achievable goals and a clear deadline so contacts know what to do and what benefit they can receive.
How to apply it in magnews
Create automation flows that suggest progressive missions and record completed actions in contact fields. Use automation flow conditions to check progress and update badges, points or rewards.
Send reminders to contacts who have not completed a mission and a confirmation message to those who reach the goal.