How to create and send an email communication

Discover the basics of creating email communications: learn what they are and how to send them using magnews.

Creating a communication

An email communication is a single mailing to a predefined group of contacts, such as a periodic newsletter, seasonal announcement, or promotion. You can create an individual message and send it right away, or plan to send it for later.

To create a new message:

1. go to the “Journey lab” area;
2. click on “Create” and select “Communication.”
3. choose the desired journey and click “Create.”
4. give your communication a name, select the “Email” channel, and click “Create Communication.”

Design

Choose how you want to create the content of your newsletter:

• select a template from our library, from standard magnews templates, or create a custom design;
• copy a previously sent email;
• or import an HTML file.

Choose the option you prefer and proceed.

If you select the “Inspire” template, we recommend you read the dedicated article to understand how to customize the various elements. If, on the other hand, you already have a creative ready to be imported, see the appropriate article.

Whichever method you choose, be sure to check the styles of your communication.

1. Click on the Styles icon, which by default inherits the styles from your brand kit.
2. Customize, if necessary, the following:
• in the Font Tab: the text styles, such as font, size, and line spacing;
• in the Links and Buttons Tab: the styles of the links and buttons;
• in the Email Tab: the communication size and spacing, including background colors.
3. Save changes.

Content

Insert desired sections by taking cues from catalog items or by creating custom sections.

Preview

After you have entered all your content, preview your communication by clicking on “Preview.”

You can choose to view the desktop or mobile version, and you can also simulate viewing with blocked images to make sure the alternate texts are correct.

After previewing, return to the communication home page.

Subject and text preview

Click on Setup to complete the communication subject and preview text. If you have installed the AI Assistant app, you can click on Subject Assistant to get suggestions for improving your texts.

Save the communication.

Check if everything is in place

Before sending, check that everything is ready. The goal is to display all the green icons.

• Sender domain and web domain: make sure they are correct;
• Deliverability check: the higher the score, the better;
• Checking links: check that all are working; some may return “Site not found” or “Page not found” due to removed pages, temporary errors, or incorrect URLs;
• Spam score: the lower the better.

Target audience

To send the communication, select the target audience, that is, to whom you want to send the message. You can send it to the entire database or to a profiled audience.

After selecting the target audience:

• click Add Recipients in the right pane;
• select the target audience from the drop-down menu;
• you can also apply filters to the target audience;
• click on Target Analysis to see how many contacts will receive the message;
• save the target.

Test sending

Before sending the communication to the selected target, always send a test to some test addresses.

Click “Test Send,” enter the desired addresses, and click “Test Send.”

It is possible to do a test to a specific address in the database to check that the placeholders and visibility conditions are correct, in this case under “Search for addresses in the database” select the database linked to the test contact and click the Search for contact details button

When to send the message

Decide when to send the message.

You can set a specific send date, send it right away, or use the “Send Time Optimization” feature to send it at the best time for each recipient.
After choosing, confirm the send.

You will receive a summary email in your inbox with all the shipment information;

copy and paste the Confirmation Code shown in the window or click the Confirm Send button.

Congratulations, you have sent your first communication!