Apple Mail Privacy Protection: MagNews protects your communication projects
On 20 September 2021, Apple released iOS 15, a version that could have an impact on your email and digital marketing projects.
Email messages received from recipients using the Mail application are now opened automatically by Apple.
For this reason, to protect your business, from 6 October 2021 we have decided to take a precautionary approach and only count reliable openings; therefore, automatic openings made by Apple Mail are no longer counted.
Further technological solutions and functionalities will be introduced in future releases.
Matilda: the new look of the platform
The new interface of MagNews is called Matilda and has been designed with the aim of being more streamlined and easier to use. It's based on the principles of:
- Modernity: both in the graphic aspect and in the completely redesigned technology.
- Rationalization: to reorganize as best as possible all the functionalities available on MagNews, in a simple and coherent way.
- Usability: to simplify the user's operability and increase the general effectiveness of the users on the platform.
What can be done on Matilda? Create a communication, modify its design and send it; set up an automated flow, add nodes and configure them. Create a database or a journey. Not all operations and activities are yet available on this new interface, you will find an arrow symbol next to the actions that take you to the classic version.
To access the new interface, from the user menu at the top right, use the "Try the new version" item. Don't see this item in the menu? Contact your sales representative to activate Matilda.
Do you want to send us a feedback? Use the form you find in the user menu at the bottom left of the new interface.
Multi-value management in filters
A small improvement allows you to filter on "list of values" fields by inserting multiple values within the same clause instead of inserting the clause multiple times.
For example: You can use the Engagement equals News OR Clickers filter; previously, to get the same result, you had to use two clauses: Engagement equals News OR Engagement equals Clickers.
This allows you to save time when composing filters and, most of all, reduces the filter process time for the platform.
The implementation is active in filters on contacts, for fields of value list type, both user-defined and system fields (e.g. engagement, contact status, timezone, language).
Scheduled task of automatic contact import
The scheduled task of automatic contact import has been aligned with the manual import; therefore, you can decide to re-import unsubscribed contacts depending on the cause.
In the page of the scheduled task, inside the page dedicated to the Import rules, if you select the option "Allow resubscribe of unsubscribed contacts", you can now select the causes of unsubscription that belong to the contacts not to be re-imported.
For example, you can choose not to re-import contacts who unsubscribed on their own or unsubscribed because they had the address blacklisted.
MagNews and WhatsApp for Business
Starting today, with the MessengerPeople connector, you will have an additional communication channel: WhatsApp for Business.
Send notifications and reminders to your contacts, directly from the platform, using the Cellular system field of the contacts. You can send communications, transactionals and automated flow messages.
For example, in an automated flow node you can send a notification for an abandoned cart, confirmation of a reservation, or restocking of a product in stock; you could trigger a transactional communication for a password reset or notification of a delivery. You can send upselling and cross-selling communications, invitations to special events, discount codes or promotional offers.
Prestashop 5.0
In the new version of Prestashop we have upgraded both templates "Template one-to-one" and "Template newsletter". They have been made more performant in various mail clients and we have made some changes that allow you to select the currency and have the multilingual parameters, including prices.
From this version, you also have the possibility to use combinations of products with the actual price. If on your Prestashop eCommerce you have products for sale with different attributes or features, for example clothes that differ in price based on color or size, you would have created product combinations and assigned different prices to the different variants. From now on, the connector supports the combinations and therefore all the variants obtained. Where you already use products, e.g. in the shopping cart, now the product will change price depending on the variant selected by the contact.
Developers
We have increased the SMS sender checks of transactional messages in SOAP sendSmsMessage, batchSendSmsMessage and REST /simplemessages/message. We now block the SMS if:
- the sender is numeric and the numeric sender for the account is disabled or is longer than 16 characters
- the sender is alphanumeric and is longer than 11 characters
- the recipient is an Italian number and the sender is not among those allowed by the AGCOM account settings.